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Essay On Prince Tennis

1371 Words6 Pages

1. In the 2010s what trends in the environmental forces (social, economic, technological, competitive, and regulatory. (a) Work for and (b) work against success for prince sport in the tennis industry. a. Prince has been a key competition in the tennis market. Some environmental forces have helped Price and others have hindered the progress. The social force is one of the trends that have worked for prince. There has been a growth in tennis players which gives Prince more opportunity to distribute their rackets. As one data shown “A recent study by the sporting goods manufacturers confirms this point: Tennis participation in the U.S. was up by 43 percent from 2000 to 2008—to the fastest growing traditional individual sport in the country.” This data has also …show more content…

This allows more new players to get into tennis and junior players who might not have the chance to play tennis an opportunity. Prince can also advertise on social media such as a video of a professional player teaching a celebrity on how to play using the rackets. Prince can also host events for junior players to win prizes such as a free racket or money. This would lead to advertisement and promotion which allow Prince Tennis to expand. 4. What might Prince do to help it gain distribution and sales in (a) mass merchandisers like Target and Wal-Mart and (b) specialty tennis shops. Prince strategy for mass merchandisers such as Target and Wal-Mart is the different types of advertising. They help organize the setup for the Tennis rackets in order to attract customers. They can also help promote the retailers and create a way to sell the rackets for cheaper. Prince can gain distribution and sales in specialty tennis shop by follow similar methods to the mass merchandisers in a smaller scale. Prince can also get professional Tennis player to create a meet and greet which would lead to increase in traffic and

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