Ethos And Rhetoric Techniques Used In Mike Jordan's Advertising

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First, ethos, pathos, and logos are different ways used to convince the audience or the consumer. In this ad, the company Gatorade use the method ethos, which is using a professional or celebrity. Gatorade used Mike Jordan, the most known athletes in the world. The reason why companies choose famous people as celebrity or athletes to appear on their ads is, because famous people have fans, when their fans watch their favorite person promoting for product, some of the fans, if it not most of them, will be willing to give it a try. When Mike Jordan announced that the flavor Citrus Cooler is his favorite flavor, the sales scored high numbers, and it brought good broft, furthermore, the flavor Citrus Cooler made it to the top ten best Gatorade

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