Essay On Market Analysis

Market analysis is carry out before starting our business to aid in segmenting the markets, targeting the potential consumers and understanding the potential consumers’ behavior in buying process. In our business, we apply the customer-driven marketing strategy as a direction to targeting our market. In market segmentation, we focus on the segmenting consumer markets which divide the whole market into smaller consumer segments with same distinct needs, characteristics and behaviors. Hence, our target market is the students and staffs in University Malaysia Sarawak who are neglecting their breakfast because of the lack of time in the early morning, lack of cooking creativity or disinterest in preparing breakfast. The motivation that affect our targeted customers to buy our products no only due to their physiological needs but also our product’s value proposition. We provide customization service for our customers to choose their favorite ingredients in their breakfast set which is differentiate with the standard breakfast that sold in the kiosk. Thus, customers have more freedom and choices to customize a breakfast set which suitable and satisfy their taste and specific needs. The second attraction of our business to affect the customers buying behavior is spread the love and warmth amongst customers. We will

Then, they may pay more attention to breakfast advertisement, search the internet and mass media or talk with friends. Evaluations might be do after find out some alternatives based on a few attributes such as price, breakfast style, and delivery services. Next, they may do an actual decision to buy the most preferred but might affected by attitude of others and unexpected situational factors. Lastly, the satisfaction or dissatisfaction that the customers feel about the purchase will be done by