“In Aristotelian terms, the good leader must have ethos, pathos and logos. The ethos is his moral character, the source of his ability to persuade. The pathos is his ability to touch feelings to move people emotionally. The logos is his ability to give solid reasons for an action, to move people intellectually,” said Mortimer Adler. Many of the greatest artists use ethical, logical, and emotional appeals to prove their points. Eric Schlosser uses various ethical appeals in Fast Food Nation. Michael Pollan uses all sorts of logical appeals in The Omnivore’s Dilemma. Robert Kenner, director of Food Inc., uses numerous emotional appeals. Eric Schlosser claims that our society’s need for fast food has led to horrendous slaughterhouse work conditions, …show more content…
For instance, in the movie, they have a short anecdote about Kevin Kowalcyk, a kid that died at the mere age of two and a half years old because of an E.coli outbreak with the meat in the burgers at the Jack in the Box restaurant, yet the health department officials didn’t do anything about it. This proves what the director is trying to show because it tells you about how really young children have died because the slaughterhouse workers aren’t paying enough attention to whether or not the meat is contaminated, which is costing lives, and nobody has cared enough to do anything about it. Besides being an anecdote, this is also an emotional appeal that proves Kenner’s statement as it makes you feel sad for Kevin and agree that people need to give more consideration to if the food they’re producing is actually good for you. In summary, Robert Kenner uses pathos to prove his outlook. To conclude, many of the most excellent artists, including Eric Schlosser, writer of Fast Food Nation, Mike Pollan, author of, The Omnivore’s Dilemma, and Robert Kenner, producer of the film, Food, Inc., use ethos, pathos, and logos, to prove their viewpoints. Maybe one day, these appeals will be heard and multiple people will start to make more of an effort to eat healthy and the government will pay heed to the safety conditions in the meatpacking factories and if the meat is safe to
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As diets and health become more and more of a public concern in America. Two authors weigh in on their opinions on how the American public should handle the problem of obesity as well as their solutions to the overwhelming issue. In one article, “Against Meat,” published on the New York Times website in 2009, points out that the solution to obesity should be vegetarianism. Johnathan Foer who is a vegetarian, claims that his diet and way of living is his the way of improving health in the American public. Foer’s article provides a sense of humor as well as personal stories to attempt to persuade his audience for the ethical treatment of animals along with his personal solution for his own health and the health of his family.
Eric Schlosser's purpose in writing Fast Food Nation is to inform the American readers that they personally withhold the power to change solve the nation's fast food crisis. Schlosser exerts and Authoritative tone in his passage, "how to do it, which guarantees the reader that demanding the fast food industry to change will yield amazing results. The authoritative tone embodies the reader with a sense of reassurance and safety. Schlosser wants the reader to know that, "Even the anticipation of consumer anger has prompted McDonald's to demand changes from its suppliers" in the past (269). The reader is provided facts that make them believe that they have leverage over the industry.
Mark Mathabane uses the rhetorical triangle which involves ethos, pathos, and logos. The one he tends to use the most is logos because it appeals to logic. Throughout his writing there is credibility based off of his personal experiences that he endured and turned into a positive. For example walking away from getting rape or abuse by those men or even worse. He also used pathos as dealing with the audience emotions and offers solutions to the high school and the readers see’s both points of view in a better perspective.
Rhetorical Analysis of “Attention Whole Foods Shoppers” In “Attention Whole Foods Shoppers” by Robert Paarlberg, the main emphasis in the article is that there is a struggle to feed people, particularly in South Africa and Asia due to economic and population issues. His focus is on the lack of involvement of countries around the world that do have food. Throughout the article, Paarlberg talks about how organic agriculture is not going to feed the world and exposes myths about organic food and industrial scale food.
Pathos relate more to the emotional standpoint. Logos are attached to the logical view such as statistics and facts. Ethos is direct from the author. In the article “Culture Of Thin Bites Fiji Teens” Ellen Goodman exhibits all three senses of writing to elaborate on how television shows are affecting teens in Fiji. Goodwin utilizes pathos to prove how television corrupted Fiji.
In both David Zinczenko’s “Don’t Blame The Eater” and “ Radley Balko’s “What You Eat is Your Business”, the argument of obesity in America is present and clear from opposing viewpoints. Both articles were written in the early 2000’s, when the popular political topic of the time was obesity and how it would be dealt by our nation in the future. While Zinczenko argues that unhealthy junk food is an unavoidable cultural factor, Balko presents the thought that the government should have no say in it’s citizens diet or eating habits. Zinczenko’s article was written with the rhetorical stratedgy of pathos in mind.
During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.
The next rhetorical structure used in this documentary is ethos. Ethos is an appeal to credibility. Throughout the documentary, many examples of ethos are demonstrated. From interviews to facts/logos from companies such as Tyson and Perdue throughout the film. Carol Morison, the owner of “Perdue Chicken Farmer”, provided access to Food Inc. to be in her chicken farm.
This imagery is very effective and does have an impact on the audience because it shows how we’ve let the fast food industry to become a way of life by making it into a life routine. Therefore, would make those that eat fast food to try and reschedule their daily routines. In summarization, Schlosser use of appeal and rhetorical devices makes his argument rock solid and not debatable. He forces the audience to agree or disagree with his statements, but he makes it extremely difficult to disagree by providing many details and valid
The use of Logos, Pathos and Ethos in writings is a way to persuade the reader, it is away to help the writer have better communication with his audience, mainly in speeches, text, advertisement and many others. Logos appeals to reason based on logic, this involves statistics and facts to help the writer support their claim, which makes it more believable, and it shows the writer has knowledge of the claim they are making which makes the reader believe what the writer is saying is valid and also true. For example if I stated that Taylor Swift was more popular in 2015 than her best friend Selena Gomez was because she had more followers than her and now she is not I should have the statistic to show that so that my audience believe it’s true.
Upton Sinclair’s, The Jungle is a novel, which affected the food industry in 1900’s but also in America today. People have learned over the years the truths about the food industry, revealed through Sinclair’s detailed evidence. Sinclair meant to aim at the public’s heart but instead he shot straight at their stomachs. One would easily be convinced to never again buy or eat meat again. Fortunately, people have seen changes from 1906 and have been currently trying to repair the Food Industry.
These three concepts are also used to establish a connection with the audience and the message (Leopold 24). For the message to be thorough there is a lot that Lyndon has to sink. The use of the concepts cannot rely solely on the words, expressions and physical gestures also work. The use of Ethos, Pathos, and Logos in a speech helps bring emphasize on certain topics. It makes the audience internalize and think through some of the ideas and issues talked.
An author’s purpose is to make their readers feel something or some kind of way by conveying emotions, ideas, and thoughts. This is achieved by utilizing three different appeals- pathos, ethos, and logos- in order to create a cohesive story or argument. Independently, each appeal is weak and does not make for a very convincing story or argument, but when used in unison all three are extremely effective and complement each other well. When taking into account
Rhetorical Analysis: “Why McDonald’s Fries Taste So Good” When it comes to writing, the hardest part is getting the audience interested in what you have to say. Four techniques writers use to attract readers are the use of ethos, logos, pathos and Kairos in their text. Ethos is a method used to gain trust in the author. Logos uses facts and statistics to add credibility to the author. Pathos is used in stories or experiences to connect the readers emotionally to the text.