A study was done that talks about how fashion plays an important role in communicating with others. This is an aspect of fashion, communication. Just as there are verbal ways of communicating with each other, there is a way of communicating with each other through the art of your body and fashion. Fashion can be used to convey messages such as your social status, your race, your class and most obvious, your gender as well as many other aspects. As we have our own languages like English and Afrikaans, fashion has its own language.
3- Self-Concept - Situational Self Situational self-concept acknowledges that consumers have many self-concepts and that consumption of a brand may be highly congruent with the self-image in one situation and not at all congruent in another situation, because the self-images needed in the two situations are different from one another (Schenk and Holman, 1980) E.g. (Product – Clothes) – The consumer uses different products and services depending on the situation and changes its behavior and personality accordingly. When the consumer goes to work, he dresses accordingly and behaves professionally, when he goes to college, he dresses semi-formal, when he is going to a religious function, he dresses in his traditional attire and when he goes to a party, he dresses casual etc. Consumers have number of different self-images and consumption decisions vary according to the given situation and is not consistent in nature (Hogg and Michell, 1996) 4- Self-Concept – Social
As the ‘culture of the people’, popular culture is determined by the interactions between people in their everyday activities: styles of dress, the use of slang, greeting rituals and the foods that people eat are all examples of popular culture. With these fundamental aspects in mind, popular culture may also consists of the aspects of attitudes, behaviors, beliefs, customs, and tastes that define the people of any society. Spirituality on the other hand has to do with where you as a person personally find meaning, connection and value. Spirituality is a broad concept with room for many perspectives. In general, it includes a sense of connection to something bigger than us, and it typically involves a search for meaning in life.
For cultural studies, media culture provides the materials for constructing views of the world, behavior, and even identities. Those who uncritically follow the dictates of media culture tend to "mainstream" themselves, conforming to the dominant fashion, values, and behavior. Yet cultural studies is also interested in how subcultural groups and individuals resist dominant forms of culture and identity, creating their own style and identities. Those who obey ruling dress and fashion codes, behavior, and political ideologies thus produce their identities within mainstream group, as members of specific social groupings (such as white, middle-class conservative Americans). Persons who identify with subcultures, like punk culture, or black nationalist subcultures, look and act differently from those in the mainstream, and thus create oppositional identities, defining themselves against standard
It has been seen by a few analysts that social qualities influence the buy aims of style clothing. In social orders that show hedonic qualities, design attire is advanced by makers and retailers to impel a sudden, convincing, socially complex purchasing conduct
Fashion defined is popular style or trend in clothing, shoes, jewelry, piercing, tattoos, cars, gadgets, cosmetics, etc. It serves as an identification mechanism for individuals in society. Similar to culture which is defined by the Centre for Advance Research on Language Acquisition (CARLA) as the shared patterns of behaviours and interactions, cognitive constructs, and affective understanding that are learned through a process of socialization; fashion is a shared process in which people classify themselves. A person’s taste in fashion and their ability to access fashionable items quickly before these items essence fade, is a way for them to identify with a certain social class and or social group. These shared patterns of culture and fashion distinctly identify members to a
Play is limited based on where the center of the structure is located. What we believe to be the center of a structure is, in fact, not the center because that is what has been normalized at the center. Instead, the true center of a structure allows the concept of sociological imagination to place an emphasis on the experience of the individual and its relationship to society as the focal point of all sociological understanding; the sociological imagination allows for a full engagement with play. Play helps the reader examine and analyze different aspect of the reading. When looking at Dubois’ speech, he states that the women are forced to wear uniforms, this affects gender norms--a set of societal norms dictating the types of behaviors which are generally considered acceptable, appropriate, or desirable for people based on their actual or perceived sex or sexuality, because it perpetuates the domestication of women.
Dress in Bangalore can be a matter of respect toward oneself to a couple of, a matter of custom or a matter of fundamental needs. There are different needs and elements that impact a clients' choice to purchase garments. In this paper I wish to look upon the elements that impact an individual's decision and the variables affecting their choices to purchase garments. An alternate pattern is the ascent of brand picture that impacts clients to purchase garments, regardless of the fact that they show signs of improvement quality in an unbranded or private brand garments. Indians have
Consumer buying behaviour is influenced by many factors. These are Cultural factors, Social factors, Personal factors, Psychological factors, Economic factors, etc. Cultural Factors Culture : Culture is the basic factor which determines persons needs, desires and behaviour.Culture is the mixture of physical and non-physical elements. People learn their basic values, wants and about goods of daily life from the families and other groups of society. Consumers buying behaviour changes fron one area to other area or from country to country.Marketers should make their policies about products according to the cultural values of persons and wants of consumers.