Four Types Of Advertising And Broadcasting

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Advertising and Broadcasting
Advertising can change a person’s view. In commercial radio and television, advertising revenues are vital. Advertising creates and underwrites programming, supports operations, and generates profits which, in the final analysis is the whole point of running a commercial in television and radio. Many managers come from the rank of sales. The general meaning of advertising is “the business of preparing and issuing public notices or announcements, usually paid for, as of things for sale, needs etc.”
The purpose and influence of advertising to people and their mind sets are rather a very big part of our society. Whether it is the news, current happenings in the country, important changes in society and public service
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An advertiser pays money to a medium, transmitting a message that identifies the goods, services, or the advertisers. And is directed toward a large number of potential buyers. Two major types of advertising are institutional and product. Institutional advertising attempts to have the public thinking of the advertiser in a certain positive way. Now, Product advertising, which the type we see often, attempts to sell a specific brand or commodity by creating a new market share, or increasing the size of an existing market (“Characteristics of an Effective or Persuasive Advertisement." Small Business.…show more content…
In radio, most availabilities are in news, sports, commentary, features and music. Buyers can purchase sponsorship or participation advertising, fixed position or schedule running. Prices vary all the time. By the time of the day, number of affiliates and the type of audiences and listeners. Network radio broadcasting is difficult to sell for new clients most agency buyers in media prefer to invest in television broadcast networks to reach larger number of people and in spot radio to reach specific audiences. Broadcast stations derive most revenue from sales of the advertising time; when they give up time to network programming that contains advertising, they expect to be compensated. Therefore, networks share advertising revenues with affiliated stations. The rate of compensation is specified in the affiliation contract between network and station and is usually based on some percentage of the affiliate’s network hourly rate. Radio compensation involves much less money than television. As a result, many radio stations found it difficult to get good representation for broadcasting news and advertising products or brands (Smith,
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