Explain The Functional Areas Of CRM

Although CRM systems were initially designed for Sales teams it can be used by a number of other functional teams across the organisation. CRM vendors such as sales force have increased the capabilities of their system enabling it to be used across a number of functional areas of the organisation. Typically a functional area of a business is a team of employees that have a similar skill set. For example employees in a marketing department have similar skills and all work together to market and promote the company. Functional areas include Marketing, Sales, Human Resources and Customer service.

One of Colonels main issues is that they are acquiring a reputation for having inadequate customer service. The aim of salesforce.com Is to improve profitability by managing all interactions with

This will allow the sales staff having meaningful conversations and result on higher sales.

Shorter Sales Cycle

One of the main advantages of using a mobile CRM is the shortening of the life cycle. From fewer interactions with the lead and closing sales quicker the sales staff can concentrate on other leads resulting in a higher earning potential.

Each mobile CRM can be customised because each business is different in terms of their sales cycle. It can be customised to offer important information such as the availability of inventory, prices and other information sales staff may need.

Faster Production and Planning

Not only can mobile CRM keep data organised it can also allow quick and efficient orders to be taken on the go. If a sales staff is at a meeting orders can be taken immediately besides waiting to return to the office.

This results in shorter delivery times as the sooner the order is taken the sooner it can be delivered to the