All About B2B Sales and The Challenges That You Can Face doing it Are you having any questions on what B2B sales are, how they differ and what are the difficulties you can face doing? Well, here you are, this piece will help clear the air and tell you all. When the acronym B2B is whispered all that comes to our minds is Business to Business. B2B sales refer to a model where companies or salespersons market and sell products and services to other businesses. In B2B, for businesses to save money and time, they work very hard to streamline the process and also ensure their purchase is based on logic and not personal emotions.
Research the products and organization atwww.fritolay.com. Identify and discuss the most important issues surrounding the successful use of CRM at Frito-Lay. Customer Relationship Management term can be defines as the way the Frito-Lay organization manages and engages actively with the customer. Strategies like CRM provide companies with forms of management that allows the customers to have an active role within the company. The active role is indicated by the customers having input or “Free Choice” of their product.
According to Barksdale and Darden(1971),it stated that the customer focus represent on identifying the customers’ needs and satisfying them in meeting the organizational goal. It is one of the marketing strategy as it would help in achieving a better success for the consumers. Therefore, the process of linking this strategy to the customer could be divided into two steps: (a) identifying the core process, defining the key outputs of these processes, and defining how much cost or profits could be reduced or increased; (b) identifying and defining the customer needs, requirements, and expectation (Banuelas and Antony, 2002 cited by Tritos, 2005). Therefore, we need to build up relationship with them in order to know what they want and able to satisfy their needs. The construct of customer focus is a staple of relationship marketing, which refers to “the process of identifying and establishing, maintaining, enhancing, and when necessary terminating relationships with customers and other stakeholders”(Gronroos, 2004 cited by Augustine, 2011).
The Securities Acts and laws are in place to protect society from corrupt business practices, such as these acts committed by Sky Capital and the defendants. The defendants may have been in denial of the fraud and deceptive business practices they were using, but their impact was felt by many who had trusted them. Bad things happen when trust is met with ethical blind spots in managers high and low in company management. Each defendant found the monetary gain of their deceit and fraud more important than their professional responsibility to their customers and therefore created an ethical blind spot in management. In addition, as a group effort, the defendants not only participated with the fraud, but encouraged the continuation of the malpractice going on.
Notes on Category management what is category management? Category management is the grouping of similar or related items that the customer would like to find together in a store. Category management is mainly used as organasational aid to better manage and monitor predefined groups of products. Category management is linked to the four PS because its aim is to have the right product at the right price at the right place at the right time in order for the business to meet its projected sales targets and generate required margins and maintaining good stock cover of its categories in order to avoid stock out situations. “Product category is controlled by the consumer behavior, the consumer drives what happens in the category.
Several organizations implement HR policies and practices that are harsh in nature and don’t see employee benefit. They might be fine keeping in mind the company’s interests but also contribute to the attrition rate, employee turnover because they can be very demotivating to the employees. Such policies may be in line with the business model but are not in sync with the employee. Employees feel that these organizations are selfish and only care about the business and not the employee’s welfare. However, no company wants to let go of its employees because higher attrition rates lead to a negative name in the market for the company.
Each of the building blocks suggests some kind of relationship in customer loyalty which would be discussed in detail in the dissertation of this study. Theoretical Framework for Customer Engagement Source - Yoo, & Bai, 2013 The theoretical framework chosen for customer engagement focuses on the diverse areas of how customers engage with a brand based on their needs. Currently, customers do not go for brands, they are more prone to having their needs fulfilled even if it means shopping from a brand that they are barely aware of (Yoo, & Bai, 2013). The above framework reveals the three sides of consumer engagement which are antecedents of customer engagement, the central aspect, and consequences of having customer engagement (Dawson, 2012). Major Themes Target Marketing An objective business sector is a gathering of clients a business has chosen to point its promoting endeavours and at last its stock towards (Wilder, Collier, & Barnes, 2014).
An area that ties into decision making in business ethics is whether that decision will be beneficial to all those who have a vested substantial interest in the outcome. Courage also plays a significant role here because individuals at times attribute success to doing everything on their own or being self-sufficient. Sometimes the lack of courage to ask for help or even a second opinion causes business people to make poor choices which in turn negatively affects those with an interest in the
Abstract Motivation is an inner strength that motivates a person to move toward a personal or structural goal. There are pros and cons to everything, especially in business and having a manager position. Companies are willing to invest in motivating their employees because in the end it affects the organization. Therefore, the problem is organizations not being able to distinguish the signs of workers that are un-motivated and consequently know that something is wrong. Despite companies knowing the importance of having a motivated workforce, many continue to deliberately ignore it and as a result they pay the price Leadership and Motivation For various companies having a motivated workforce is not usually a priority because the expenses associated with it, for example bonuses or company outings.
Other firms that care about ethics do not want to do business with firm perceived as corrupted and unethical. As a result, a company is likely to lose some of its contracts. Paying bribes can lead to discouragement of shareholders and investors. Investors are not likely to invest in companies that are engaging in unethical activities since they do not want their investment to go to waste. Paying bribes severely hinders the profitability in the long run due to the