PRESENTATION AND ANALYSIS 4.1. Background of H&M Retail Stores The H&M retailers have experienced significant expansion in their operation in the fashion industry. It began as a single store, but has experienced growth to a leading global seller and distributor of fashion products (H&M, 2016b). Erling Persson founded the store in 1947 while in Sweden, which has expanded to a fast fashion business that has attracted customers across the globe. In specific case, H&M (2016c) noted that Hong Kong has experienced
1.0 INTRODUCTION History & Background of H&M One world’s second biggest retailer in the apparel industry and a standout, H&M Hennes & Mauritz has built and maintained stores all over the world with almost 70 years of existence. H&M has a widespread in more than fifty countries and an enormous number of employees of more than hundred thousand. Leads over the third largest global apparel retailer in the United States expanded stores in Asia, Australia, and Europe. Moreover, with 800 industrial facilities
As everyone known, H&M is a ‘fast-fashion’ retailer. As the case mentioned, currently H&M had 2,206 stores around the world. The business model for H&M is provided latest fashion trend, good quality product with affordable price to its customer. One of the smart strategies of H&M is collaboration with many world class designers, such as Alexander Wang, Balmain designer Olivier Rousteing and Versace designer Sonia Rykiel. The collaboration with world class designer made the customer feel they are
Strategic Management Case Study: H & M in Fast Fashion H & M started from a single store in 1947 and has grown to a fast fashion business with 2206 stores in 43 countries & has 94,000 employees. The company’s stated mission is: Fashion and quality at the best price H&M’s purpose is to offer quality and fashion with the best price strategy. Also to have all their operations were running economically, socially and in a sustainable way. The goal of H&M is to increase 10-15
Nowadays, the companies have gained many of techniques to work with their target audiences and motivate consumers to spend money on their services or products. This study is focused on co-branding as a strategy, which seems to be a win/win proposition for both actors participating the process and can help to sales drive, develop brand images or even save marketing/advertising costs (Kim, Lee, & Lee, 2007). First, is important to define this phenomenon. Co-branding is a marketing tool, which pairs
accessories based on customers’ demands and preferences. In other way we are about to discuss Zara 's operation management. Zara 's background is also going to be mentioned. There is also going to be operating management about Zara 's competitors (H&M, Benetton), and the differences between those companies. Zara is a clothing and accessories retailer company, founded on early 70 's in Spain. In 1975 opened the
1763 outlets worldwide. Since Inditex is the biggest brand therefore, it means that it includes further 8 other brands named as Zara, Massimo Dutti, Pull & Bear, Bershka, Stardivarius, Oyscho, Zara Home and Uterque (Gremme, 2015). Considering the case study that has a main focus on Zara only therefore, the discussion will be on Zara only. Zara offers a broad range of clothing for all three segments; women, men, and kids. Hence, these segments
demands have made garment companies such as H&M, Zara and Benetton seek to improve their supply chain management processes to succeed. Improving supply chain processes is many times difficult since customers are very fashion conscious and hence garment companies must constantly update designs as ways of meeting the customers’ expectations. The purpose of this paper is to analyse the operations and different supply chain management processes undergone by Zara, H&M and Benetton over the last few years. Supply
Positive Socio-Cultural Impacts of Tourism Since the massive growth of tourism to destination, numerous studies have being conducted on the impacts of tourism. Sharma, S. (2013), “Study looked at the Socio-Cultural impacts of tourism. His study reveals that there are both positive and negative socio cultural impacts of tourism.” However, he did not state clearly what the impacts were and how they have affected or benefited the community. Ivana, I. et al (2015), and Aref, F. (2011), “Says the positive
(2007). Team Teaching and Teachers’ Professional Learning: Case Studies of Collaboration between Foreign and Taiwanese English Teachers in Taiwanese Elementary Schools. Xu, Li. (2012). The Role of Teachers’ Beliefs in the Language Teaching-Learning Process. Theory and Practice in Language Studies, 2(7), 1397-1402. Yin, Robert K. (2003). Case Study research: Design and Methods. London: SAGE Publications. Yin, Robert K. (2014). Case Study research: Design and Methods: 5th edition. London: SAGE Publications