Haagen Dazs Swot Analysis

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1. Häagen-Dazs’s mission statement
‘Our mission is to use the finest ingredients to create the world’s best-tasting ice cream and change the way people thought about ice cream.’
2.Company information
2.1 Reuben Mattus founded the Häagen-Dazs’s in 1960.
2.2 Häagen Dazs has become one of the the popular ice cream brand, selling its products in more than 900 Häagen-Dazs shops in more than eighty countries such as the United States, United Kingdom and China across a wide range of retail channels such as supermarkets, branded shops, restaurants and etc.
3.Manage information
3.1 In 1983, Pillsbury bought Häagen-Dazs. bought Pillsbury was bought by General Mills in 2001.
3.2 In 2001, Nestle, the biggest food company in the world, bought Geneal
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We design a series of cartoon wrapper, which is recycable and if you collect 10 wrapers you can redeem one fee sundae cone.
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