Haagen Dazs Case Study

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1. Häagen-Dazs’s mission statement ‘Our mission is to use the finest ingredients to create the world’s best-tasting ice cream and change the way people thought about ice cream.’ 2.Company information 2.1 Reuben Mattus founded the Häagen-Dazs’s in 1960. 2.2 Häagen Dazs has become one of the the popular ice cream brand, selling its products in more than 900 Häagen-Dazs shops in more than eighty countries such as the United States, United Kingdom and China across a wide range of retail channels such as supermarkets, branded shops, restaurants and etc. 3.Manage information 3.1 In 1983, Pillsbury bought Häagen-Dazs. bought Pillsbury was bought by General Mills in 2001. 3.2 In 2001, Nestle, the biggest food company in the world, bought Geneal…show more content…
We design a series of cartoon wrapper, which is recycable and if you collect 10 wrapers you can redeem one fee sundae cone. Find us on You review Do you enjoy this ice cream? What is your favortite flavor? Please leave a review. Have a question? Contact us at https://www.haagendazs.us/about/contact/ Advertisement Copy Häagen-Dazs Light Do you want to enjoy best tasting ice cream without fearing of growing obese? Try our new Häagen-Dazs Light and give your palate a true feast. It’s low-calories as we use use natural ingredients and low fat substitutes Häagen-Dazs Light contain only finest ingredients with any added rubbish. It is a true feast for your palate! Häagen-Dazs Light is the best-tasting and low-calories ice cream, which comes in four delicious flavors-pefect avocado and lemon, the finest Lenmon and banana, awesome Apple and orange, best green tea and honey. The price of Häagen-Dazs Light will range form 2 pounds to 4 pounds according to the size. Find out more about Häagen-Dazs Light go to http://www.haagendazs.us/ Have a quetion? Contact us at https://www.haagendazs.us/about/contact/ Find us

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