Hertzberg Two-Factor Theory Of Motivation

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1. Introduction When one studies the motivation of individuals, they are basically interested in the way in which people behave in certain situations. Mullins (2010) indicated that motivation can be described as the direction and persistence of an action and why individuals choose certain actions over others, especially when faced with challenges and obstacles when carrying out that particular action. Individuals are seen as having a need or expectation that needs to be filled and in order to do so, they set themselves goals. An individual’s behaviour is determined by what motivates them or drives them to achieve their goals (Mullins, 2010). The focus of this assignment is the motivation of individuals within the working environment. Particular…show more content…
Hertzberg categorised various needs into two distinct categories, namely Hygiene Factors and Motivators. According to Luthans (2011), Hertzberg’s Hygiene Factors are aligned to Maslow’s lower level needs such as physiological, security and social needs and the Motivators are aligned to Maslow’s higher level needs such as esteem and self-actualisation. Hygiene factors relate to aspects such as salary, working relationships, working conditions and supervision and the Motivators relate to aspects such as achievement, recognition, responsibility and advancement. Hertzberg indicated that employee motivation won’t increase by only focusing on the Hygiene factors, instead, jobs that include Motivators will see the motivation of employees…show more content…
According to Caulton (2012), this theory is concerned with the factors that contribute to the way in which an individual behaves and showing an understanding of these. This theory’s focus is on the intrinsic factors that lead to an individual’s specific way of behaving. Alderfer’s model has taken Maslow’s Hierarchy Model and condensed it into three distinct levels, namely existence needs, relatedness needs and growth needs. Mullins (2010) provides more detail on these three levels. Existence needs are concerned with the existence and safety of individuals, Relatedness needs are concerned with the relationships an individual develops and the social environment that they belong to, lastly, Growth needs are concerned with the development of an individual’s
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