High Context Culture
High-Context Cultures at a Glance
● The context of a message carries more meaning than the verbal part
● The explicit part of the message is limited
● The most important aspects are communicated through background, gestures, associations
● A high-context culture is based on the existing knowledge of the situation
● Metaphors and implicit messages are frequently used
● Acceptance of failure is high
● Reactions are mostly reserved and inward
● Bonds between the community are strong
(Hall, 1976 in Müller, 2013, p. 25)
Outcome: Following these points it can be inferred that the Chinese culture is a high-context culture.
Conclusion doing business in China and other high-context cultures:
“Doing business in a high-context culture more emphasis
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One goal of this essay is also to review some of the more basic and common rules of polite behavior in business. These rules may differ from person to person or in different situations, but there is also a rule of good manners in general to recognize and always keep in mind: “(…) do unto others as you would have them do unto you” (Manners: The Importance of Manners, 2014).
2.2 The Definition of Etiquette “Etiquette means behaving yourself a little better than is absolutely essential.”
(Will Cuppy)
The word etiquette derives from the French estiqu meaning to attach or stick. It describes “conventional requirements as to social behavior; proprieties of conduct as established in any class or community or for any occasion” (Bickerstaff Glover, n.d.).
Etiquette is the fruit of manners, and it deals directly with kindness, consideration, elegance and style. “Etiquette involves putting others first, but not necessarily putting yourselves down. Etiquette should flow out of a gracious and kind heart and not be rigidly followed like a set of commandments.” (Bickerstaff Glover, n.d.). Etiquette is more realized then caught, and the customs may vary from one culture to another (Bickerstaff Glover,
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