Using the “Four Ps” of marketing Product, Place, Price, and Promotion, advertisers use paid public presentations of goods and services in a variety of media to influence consumers’ attention to, and interest in, purchasing certain products. Television has long been the medium of advertising to children and youth. Children view approximately 40,000 advertisements each year. The products marketed to children, sugar-coated cereals, fast food restaurants, candy, and toys have remained relatively constant over time. But marketers are now directing these same kinds of products to children
There is no doubt that within the late 2000s cultural milieu Disney Channel’s Phineas and Ferb was a major influence on childhood and early adolescence. It first premiered in February 2007 to an audience of 10.8 million viewers. For that year, in fact, Phineas and Ferb’a premier was the most-watched animated TV show amongst tweens. For the first quarter of 2008, it was also the top-rated animated TV show for children between the ages of 6-11 and tweens between the ages of 9-14—making it the third most watched TV show amongst kids ages 6-11. In 2009, Phineas and Ferb was the number one most watched show at prime time for children ages 6-10 and 9-14.
To begin with, by high school one out of three young adults will have type two diabetes. Type two diabetes forces people to constantly have to check their blood sugar and take shots daily so you don’t get incredibly ill, and die. An incredibly great second example is, advertiser and companies use cartoon characters and celebrities to make children new to life, want them; compelling them to think they love the product even though they are being deceived by a picture of a toucan. Also some very educated people are saying that many people won’t live very long. A quote that proves this is from a news article called Marketing to kids gets more savvy with new technology, “we have a generation that is the first to have a life expectancy less than our parents.” That is so hard to believe but it is true!
On one hand, there is an argument that technology is preparing children for the future workforce (Daggett 2010). According to the Bureau of Labor Statistics (BLS), more than 50% of today 's jobs require computer literacy skills and this percentage will increase to 77% in the next decade (National American University 2016). On the other hand, others argue that children using technology are becoming socially stunted, ungrateful and ridden with health related issues (Muduli 2014). Technology has opened up a world of great opportunities but these opportunities have come with great risks. Mobile devices are frequently used by parents as educational tools for their children to learn from the applications in the devices.
Eighteen percent of children depend on afterschool programs to provide a secure and encouraging environment, stimulate learning, and fill the gap between when the school day ends and when the workday ends. In communities across the United States, it has been proven that 11.3 million children are without supervision between the hours of three and six p.m. Thus, the need for afterschool programs is continually increasing; therefore, it is important that as a community the focus on the implementation and improvement of these programs are a priority so that children participating in these programs receive the best care and attention. Additionally, many children who participate in afterschool programs benefit in several ways. Although some parents are uncomfortable with enrolling their children in afterschool programs,
73% of the people surveyed said the economy has stayed the same or become worse (as opposed to 57% few years ago). Still, teens are spending a large sum of their money on clothing, as well as food, and they have obvious favorites when it comes to social networking sites, electronic devices as well as stores, both in person and online. Spending on fashion increased for teens in the US, with an overall per year increase from $995 in fall 2013 to $1,069 in fall 2014. The number has jumped up and down over the years; the average spent in 2009 was $994. Teens also have favorite brands that they spend their money on: Nike was the top preferred clothing
This caused them to act irrationally when their parents suggested turning off the nursery. Another problem was that Wendy and Peter acted irrationally because they were addicted to technology. According to Hilarie Cash symptoms can include, frequent checking of texts, social withdrawal, loss of interest in activities that don’t involve technology, and restlessness when unable to go online. The kids in “The Veldt” showed symptoms like talking rude to their parents, loss of interest in anything other than the nursery, and kept playing in the nursery all the time. When the kids showed these symptoms, the parents wanted to see what was causing
Advertisements have a significant impact on today’s youth in many ways. Youth are particularly targeted by advertising experts, and with deceptively happy cartoons and twisted truths, the youths financial status and social well-being affected, this can sometimes lead into problems for youth, especially considering how easy it is to buy things these days. This industry has greatly changed since the 20th century. Advertising used to be about just telling people about the product and simply requesting them to buy it. Now, in the 21st century, it is all about influencing the consumer’s (more specifically youths) decision using different strategies so that the end result will be them buying the product.
On a previous research by Rule and Auge (2005), he found out that students prefer cartoon in language learning since Cartoon create an atmosphere that causes a high degree of motivation. Regarding on their research, the linguists debated that students who use movies can improve different language skills and achieve higher test scores. In my research, there are many similarities between Rule and Auge's views and my research proposal. We both see some ways are more exciting when we learn English from cartoons; it is motivating and enjoyable, far away from traditional methods like books or classes' courses, which cause boring quickly. Moreover, no doubt that the children who watch cartoons more superior than others do.
Ethical Issues Marketing ethics are the principles, rules, values and standards of conduct followed by marketers. Current trend in business should have greater ethical awareness must recognize and accept consumer right. Young children are the target for advertisers because of the money they invest and spend as an influence in their parent’s income. Young children’s are the target for advertisers because they have high potential to spend or purchase more. Most Advertisers burn hundreds of billions dollars just to encourage, persuade and manipulate customers and lead them towards a materialistic lifestyle, based on expenditure.