In today’s world, social networks are the principal source of worldwide communication and they are an essential part of the society that we live in. In fact, according an article from the website Social Media Today, “In social networks, there are over 2.206 Billion active users, more than 30% of the global population” (“10 Amazing Social Media Growth Stats from 2015.”) There are a number of reasons as to why people choose one social network over another, or indeed have more than one account. The two major players in the world of social media are Instagram and Snapchat. Both have different features unique to its platform, but the two platforms also have a number of things in common. Instagram was launched in the market in 2010 by Kevin Systrom and Mike Krieger (“About us”). This social network allows users to post …show more content…
As we see in figure 1 the age demographics shows remarkable difference in young people. Snapchat may have overtaken Instagram as teenager’s favorite form of social media. Yet despite these differences, the two social networks share some similarities. The first one: is the app for to photo-sharing and video-sharing. Likewise, in both the user can edit their post with some tools that the app offers to the user. One of the biggest similarities between the two is the amount of content being published. Both apps rely on users creating content, and that’s what has led to their success. Besides, they give the opportunity to be in touch with family and friends. Each Instagram and Snapchat has its own features and benefits and both have a place in the market, any of these is better nor worse. It depends on the user what are they searching or their preferences. Taking into consideration that, Instagram is more what we want people to see because the permanent nature in contrast with Snapchat that we show what we really are because of the spontaneous and limit of view. Now the question is, what suits