The company revisits and analyzes its technical and financial processes to be prepared for mitigating the competitive threats. The main drivers in United Technologies’ customer relationship are delivering the products of the best technology on time to ensure smooth purchasing process for its customers and provide products with excellent quality. Any issue coming up in the process requires immediate action for United Technologies. The company has signed an 80-year long partnership with Boeing Company that is a step forward compared to the previous one. Boeing Company needs the investment and expertise of United Technologies and by this long-term contract it ensures a stable relationship with one of the main customers of the industry.
15 to 20 years for Delta (April 1, 1193) to reflect in the aircraft replacement strategy. The change is reducing the depreciation expense and would reduce the expenses by a similar amount each year over the remaining life. This leads to an increased profitability due to an accounting
With product innovation strategy, Boeing is forecasting the market trends extremely well after obtaining detailed and accurate knowledge of designing and implementing customer-based needs and demands. The process innovation strategy of Boeing is based on Lean manufacturing policy that includes the efficient use of company’s assets, inventory, and supplier management in achieving high quality and low transaction costs. The key competency of Boeing commercial airplane segment is the capability to put into practice large-scale systems integration in making advanced and technology-based commercial aircrafts (Hitt et al., 2009). Also, Boeing’s operational strength is primarily based on distinctive level of leadership and management in obtaining competitive
The airline is utilizing big data in various ways such as maximizing revenues through pricing strategy optimization, forecasting maintenance, and improving the passenger’s in-flight experience. Etihad believes that big data will help the company sustain growth in the future. Etihad uses the pricing and revenue management software developed by PROS to add new destinations and grow their connections that best fit the needs of their target group. Etihad also adopted the SITA CrewTablet which will enable the crew to access any operational or passenger data via tablets anytime. Lastly, Etihad is using their loyalty program “House of Brands” to analyze the flying habits of their frequent flyer in order to gain insight that will help in determining the best price and timing to send an upgrade offer in order to boost sales and develop strategic
Introduction British Airways is one of the International Airlines that provides its flights to 570 destinations in 133 territories. The strategy of British Airways includes the innovation in technological accessories, employee relationship, customer’s relationship, safety and security of stakeholders. 1. Mission and Vision of British airways Mission- “To be the undisputed leader in world travel for the next millennium”. Vision- The vision of British airways is to fulfill the industry-united position on climate change by reducing the climate change emission in aviation with a cap on net emissions by 2020 and 50% cut by 2050 is given in appendix I.
Diversification of their products is another key market driver, if the products developed are successful and current customers are satisfied this enables Boeing to enhance their marketing strategy and diversify their inventory worldwide. Boeing at this time is concentrating on adding significant activities to their core competencies as a part of corporate-level strategy. In addition to providing the basic primary activities and supporting activities in their new chain model, Boeing continually tries to add new valued marketing activities for their customers. One of those new activities is Boeing’s establishment of Boeing Capital Corporation (BCC), which offers a diversified allocation of aircraft leasing and financial management which is a strong hold for future Boeing marketing. Another activity is Boeing’s after-sales services which targets parts distribution availability ensuring parts are available by becoming the sole supplier.
Thus, the airline is the convenient transport and service for all the passengers to travel out of their city. To be the pillar of the economy of Hong Kong, providing air transports and allowing to freight are the daily services in Hong Kong, that’s the reason and factors why they can be the winner. Apart from this, the other reason is because of relying upon and contributing by the Hong Kong International Airport (HKIA). Also, the air transportation market has become and facing more challenging; the service quality also has become the consideration of the passengers’ in choosing an airline company, and many airlines have turned to focus on airline service quality to increase their service satisfaction (Studymode,2014). No doubt that to measure the quality is the core concerns of today since the service quality has become the one of marketing condition in the airline industry of competitiveness (Ostrowski et al., 1993).
The companies motto is “We fly people, not just planes”. They are proud of their history and their reputation so they want to ensure that their employees are the same. For the purpose of this report we are looking at the two main issues of (1) recruitment and selection and (2) motivation. (1) Recruitment and Selection Recruitment and selection decisions are arguably the most important of decisions that managers have to make. The methods for recruitment and selection in organisations have evolved vastly over a period of
Thai Airways International Public Company Limited (THAI) ————————————————————————————————————— Thai Airways International Public Company Limited (THAI) is a state enterprise that belongs to the Ministry of Transport and Communications. THAI is located at major international and domestic airports throughout Thailand, which is also known as one of the world’s leading airline industry. Especially, the airlines acts as national airlines which always gain profit and also are in the competition among worldwide Airline Business. Besides, the overall operation is appreciated in the world’s best airline consistently. The airline was instituted by agreement of Thai Airways Company Limited and Scandinavian Airlines System (S.A.S.)
To a large extent, Cathay Pacific can meet the objectives of the following stakeholders. From the point of view of customers, they perceive a good airline should perform well in safety, service quality and punctuality. Cathay Pacific was awarded “Top 10 Airline for 2015”. The safety rating and product rating are 7/7(Airline Ratings, 2015). It was also awarded the “world’s new leading airline in terms of its safety record” from JACDEC Airline Safety Ranking 2015.