CHAPTER 1
INTRODUCTION
1.1 INTRODUCTION ABOUT INTERNSHIP
Internship (project work) is an integral part of the academic curriculum of VTU MBA. It is new step to link the gap between knowledge and its application through a series of interventions that will facilitate students of VTU MBA program to add insights and spotlight to the industry. The 10 week Internship (project work) has been positioned during 4th semester of the MBA program as it serves the twin purposes of providing critical business insights to students as well providing industry with graduates of a high quality who are ready to get ahead in the world from day one.
1.2 TOPIC CHOOSEN FOR STUDY
The topic chosen for study is a “Study on marketing strategies of J&K Bank ltd.Marketing
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• To know about customers lacking new facilities like internet and SMS banking.
1.5 SCOPE OF STUDY
• The whole study of the J&k Bank ltd shall convert me to understand the reason behind to improve the image of the bank.
• To understand that what are the strategies they use in J&K Bank ltd to improve their image among competitors.
• To improve the customers relation with the J&K Bank ltd forever by satisfying customers needs and wants.
• 1.6 METHODOLOGY ADOPTED Research methodology is a way to systematically solve the research problem. It is a science to studying how research is done scientifically. In it in this study the various steps that are generally taken by a researcher in studying research area along with the logic behind them. Here in this why a research study has been undertaken, how the research problem has been defined, in what way and why the hypothesis has been formulated, what data have been collected and what particular method has been adopted, why particular method of analyzing data has been used and a horde of alike other questions are usually answered concerning a research problem or study.
RESEARCH
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Questionnaire which is used as tool to survey and contains of questions related to research objective and check list questions to check the customer feedback
Mathematical tools like bar diagrams, tables, graphs are used.
Consumer play an important role in data collection .they gave relevant information related to questionnaire which helps in analyzing of different aspects of J&K bank ltd.
Bar diagrams are made with the help of excel sheet .different type of bar diagrams are used for data processing and analysis.
1.7 Literature
By reading “How to Read Literature like a Professor” and “The Kite Runner”, the reader is aided in his or her ability to understand the true meanings behind the text. One is able to decipher how the act of coming together to eat can mean anything from a simple meal with family, to an uncomfortable situation that leads to anger or stress in an individual character. The reader is able to understand the use of rain or other weather in a novel to transform the mood and tone of scene, or understand the cleansing or destructive qualities that weather may have on the overall plot of the story. The use of illness can be transformed, as it can lead to the reader discovering veiled means behind tuberculosis, cholera, a simple cold, or even cancers such
In the introduction of “How to Read Literature Like a Professor” , Thomas C. Foster focuses on the grammar of literature and the qualities of a professorial reader. He asserts that practise is crucial to learn how to read literature in a more rewarding way. In addition, he defines main elements of the context such as pattern , symbols, and conventions. The purpose of Foster appears to be informing students who is beginning to be introduced to literature. Although Foster’s style is slightly condescending, he utilizes the conventions of literature quite well, and mentions the arbitrariness of these conventions in a sensible way.
Foster puts into words how these determine the setup and meaning of literature using examples and ideas that are useful for high school and college students.
This novel shows the importance of books and all the knowledge that can be obtained
She believes the syllabus provided to students do not include any challenging books, and her belief toward high school teachers becoming too lazy to examine thoroughly if the book the education system provides them with represent any true and significant value is a recurring concern of hers’- therefore ineffective to students. All in all, Prose used ethos, pathos, logos and the usage of specific words to help her argument. She successfully persuades her point of view and makes it clear that if schools want their curriculum to improve, they must change their way of teaching and push their students to view literature in a new
1. Define research, nursing research, and evidence-based practice, and describe the purposes of research in implementing an evidence-based practice. Research is investigating and studying of materials and sources to establish facts and reach new conclusions or to report knowledge about something. Research can also mean to validate something that already exists based on some kind of theory.
In this essay, "Why Literature Matters", author Dana Gioia sets up an argument about literature. Which she uses various ways to persuade her audience be in favor of her proposal; by showing statistic evidence, facts, and historical evidence, as well as some ironies, diction, and the appeals to reader's emotion. First of all, Gioia begins with strong appeals to reader's logos by clearly laying out the statistic source. For example, "According to the 2002 survey of Public Participation in the Arts, the reading population of the Americans is declining. " In turn, is an attempt to point out the thesis statement and make the readers to think out about this topic wile reading through her essay.
Web. 27 Apr. 2016. Everything’s An Argument with Readings, 6 Ed. Andrea A. Lunsford, John J.
1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”
We as young scholars can easily comprehend the importance of literature, but if our reach to success is limited to only one source of information then we would not be able to comprehend the full expansion of knowledge. The fictional novel Fahrenheit 451 written by Ray Bradbury expresses the critical aspects and values of reading books and that censoring out books including fiction limits the knowledge of a society. Although non-fiction adds additional preparation towards the understanding of information of the real world, fiction should absolutely be a primary part of the learning experience at least until college levels because it allows students to expand their imagination to spark creative ideas, does not limit their capability of expression through literature, and gives them a passion to reading. There are countless
The paper is purposely meant to critically criticize a nursing article entitled Promoting Urinary Incontinence in Women after Delivery authored by Linda Brubaker and was published on 25th May 2002 in the British Medical Journal. The article was picked since urinary incontinence is a challenge that most patients fall short of deliberate with the medical practitioners and clinicians thus rendering it a huge complication that is not often reported and treated (Chiarelli & Cockburn, 2002). Urinary incontinence is among the monotonous perennial nursing conditions that are visible in basic care practice. The condition is often popular compared to diabetes and other diseases that are considerably attended to.
Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.
Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.
INTRODUCTION The researchers are subjected to different theories, methods, and belief systems which are already existing to guide the investigation, inquiry or study. The research tradition or research paradigm is the system that a researcher needs to follow based on type of a research. Research Paradigm can be defined as a belief system which guides the researcher on how the study should be investigated and addressed. The focus of following paper will be on differentiating between three types of research traditions which are positivism, interpretivism and critical realism based on their positions on; reason for research, ontology, epistemology, axiology, and methodology.