Ron Johnson: New CEO Of JC Penney

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Ron Johnson, new CEO of JC Penney has embarked on a bold and aggressive strategy to resuscitate the retail titan by creating a unique shopping experience for a wide variety of customers that clearly differentiates Penney’s from their competitors (Tuttle, 2013). Harkening back to his days at Apple, he’s determined to reinvent the retail shopping experience for department store customers similar to the way he captivated technology enthusiasts with how he designed Apple stores (Tuttle, 2013). The first sacred retail platitude he plans on slaying is, reserving the core of the store for high margin products purchased on impulse (Kinicki & Williams, 2013). Therefore, Mr. Johnson intends to turn this area into a Town Square like area that alternates

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