1. Improved K-pop Show Contents Since the globalization of K-pop, the demand for Korean popular music contents has been diversified throughout Asia. To meet the needs of fans wanting to see K-pop stars directly before them, Korean production companies, broadcasting companies and non-profit foundations increased overseas performances and prepared for alternative channels such as internet live-streams. But they could neither satisfy fans in quantity nor in quality. K-pop fans in Asia did not enjoy the luxury of experiencing K-pop contents as a whole since most of the concerts were one-off events, concentrated on a few artists.
Unfortunately, Korean culture unconsciously penetrated to Thais, and it becomes a new popular brand among Thai people. Furthermore, Korean trend did not invade only to Thailand, but also other countries in the world: both eastern and western. Korea can make an amount of money from this cultural penetration – from the trend. Being a medium of cultural diffusion to several
JACL and Min Reflection In the article Korean’s Immigration History and Contemporary Trends, by Pyong Gap Min, she analyzes the Korean Immigration trends and explain the reason behind the trends. She also mainly focuses on the Contemporary period of Korean immigration to the US. More Koreans immigrated to the US because the Immigration Act of 1965 allowed immigrants from every country to enter instead of preferring immigrants from one country over another, due to economic prosperity. Furthermore, Korean immigration to the United states increased because of the restricted political freedom due to military dictatorships and political tensions within South Korea. The media also increased Korean immigration.
Political Economy The production of Korean variety shows has thrived in the recent decade with numerous shows being aired by different broadcasting companies. Although creativity is an important aspect that induces the production of a variety show, the political economy dimension of the television industry could not be neglected in analyzing the trend of its production. Reformation of government policies in regulating Korean entertainment industry have shaped the trend in television programming including variety shows. Furthermore, the power dynamics within the television industry also influences the proliferation of variety shows and affects the distribution of the shows. The initial rigid policies under Korean authoritarian military regime
Even if the people that lives in another country are highly influenced by the Korean culture and they are adapting it too. Most of the people find Korean pop culture attractive because it exhibits a combination of singing and dancing plus they are really good looking. As said a while ago, this is an example of being mentally influenced. Maybe you have been already experienced bumping into someone that speaks languages that were used by other countries because another influential trait is the languages that we use or speak in our everyday lives. Some of the Filipinos use foreign language because they need it for business purposes.
As such, they are particularly influenced to the media messages of behavior as acceptable, unacceptable, or normal. Since large parts of these messages are in pictures and stories, the power of the media in guiding the behavior of teenagers has increased. While the media has the capacity to teach behaviors’ that reflect positive social values, the majority of the research on the influence of media on teens has focused on the cause and effect relationship between the portrayal of immoral or dangerous conduct on the media and the resulting negative teen behavior. Media is a very powerful tool, which can lead teenagers on their journey through life. This has created tension between parents who have positive expectations for their teenagers and teenagers who view such expectation as hopelessly outdated.
The influence of Korea’s entertainment has become the subject of concern and criticism throughout the world especially Asia. Most of suppliers catch the trend and make their products hit right to customers desire in order to expend profit. As stated by Till and Busler, purchase intention for brand will be greater when endorsed by an attractive spokesperson (Till & Busler, 2000). Furthermore, most of the research done in Malaysia are only focused on the consumers’ attitudes and brand loyalty towards the cosmetic products or only specific on Halal cosmetic products. Hence, I would like to research whether using celebrity endorsement in the advertisement is more effective in comparison with other advertising appeal and to find out if the growth of Korea cosmetic products in Malaysia among female in generation Y is as the results of advertisement or influenced by other factors.
There are positive and negative social and individual effects of advertising. One positive social effect is the impact of materialism on economic growth. Most noticeable of the negative effects is the effect on the environment and the diminished overall sense of wellbeing. This in turn impacts families as a whole and filters into the psyche and behaviour of developing teenagers. (Garrett, D. E. 2010), Research the debate as to whether consumers are disadvantaged or vulnerable based on demographics, income or age and education.
Today, a lot of people need the information from the internet because it is the easiest and fastest way to find information. Another benefits of the internet is making profit online. People take advantage of the internet as their source of profit. And the most often used benefit of the internet is by socializing. Socializing through the internet is now very common to people because they can just do it even they are far from each other.
Research Topic: Impact of celebrity endorsement advertisement on consumer purchasing behaviour of Korean cosmetic products in Malaysia among college students in Malaysia Chapter 1: Introduction In these days, advertising has become one of the most powerful and effective marketing tools to reach target audience among marketers. Every day consumers expose to numerous kind of advertisements. Among the type of appeals used in advertisements, celebrity endorsement is the most common appeal used especially in the cosmetic product advertisements as celebrity has a great impact on the consumers. Meanwhile, as the Korea culture hits our country, the environment of the country has been changing tremendously and it affects the purchasing behaviour of