Literature Review On Unethical Behavior

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Review of Literature

Unethical behavior can tarnish a company’s image and reputation. If a company is unethical, they may have to spend additional money to improve their public image, as well as gain back as many customers as possible.

The reason I have chosen to use articles that are quite a few years old and that are not so recent is because I feel that they are very good examples of what I am trying to prove in the terms of ethical behaviour within companies and these specific articles relate well to my chosen topic.

In my following literature review, I will be summarizing and discussing five articles that I have researched which all relate to different businesses that have portrayed unethical behaviours in some way. I will also be …show more content…

This does not excuse them by the way they slaughter their chickens.

Consumers continue to return to KFC because of the quality and good prices of their food products; therefore there wasn’t any drastic change in sales. KFC has many fans despite the way in which they treat their chickens and they continue to grow to provide better customer service. (PETA. 2014.)

Although this article is old, the same incidents are taking place, yet consumers still continue to purchase from this franchise. Personally, after researching this evidence, I will not purchase any chicken from KFC again.
In comparison to my previous article on Woolworths’ unethical practice, they focus more on the quality of their products and good citizenship. This results in Woolworths attracting a different consumer and target market and indirectly ensures that their sales remain sustainable. Employees need to constantly be reminded on the company’s code of ethics and make sure that they meet the standards that the company …show more content…

This is another form of unethical behaviour as they are misleading the consumer into thinking their product is quality through false advertising.

This incident is still creating a huge impact on the Toyota brand and can have an even greater impact on the productivity and income of this business. The public has already acknowledged Toyota’s dishonesty and unethical practices and has already begun to complain and sue them. Customers will avoid their vehicles as they are concerned about their safety and they have realized that Toyota hasn’t been offering them the aspect of safety at all. (Gerri. 2013.) Although many customers are disappointed in the way Toyota has dealt with these issues, it is obvious that their demand has dropped, however Toyota is still a popular brand and people are continuing to purchase their vehicles, some of which know the circumstances. Therefore Toyota’s unethical practice hasn’t affected their brand power.

I have included some statistics of their market share and how sales decreased because of these unethical issues with the

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