The system was required for keeping the details of passengers, booking details made by passenger as well as calculation of price of the passenger tickets based on departure point and destination. The trick on pricing model used by the company is that it offers discount to regular customer of the company and this has to be included in the system. The system would also be used to generate reports with details of number of bookings for each part of the journey. In addition the report would also detail the revenue that is generated in a flight schedule. Lastly the CEO was looking for a system that would generate up to date list of bookings for each day of the working week.
In the current competitive business environment, a major challenge that can be faced by an organization which follows the principles of servant leadership is the commitment to its employees, that is hiring the best and retaining them. In the case of Southwest, the company have invested greatly in cross training employees so that employees can chose their career according to their aptitude. For instance, cabin crews have taken the post of cabin design engineers. The company believes that when its employees are treated with trust and respect, it can reflect on how the employees treat their customers. This have been a great advantage for Southwest throughout the years when other airlines were
With product innovation strategy, Boeing is forecasting the market trends extremely well after obtaining detailed and accurate knowledge of designing and implementing customer-based needs and demands. The process innovation strategy of Boeing is based on Lean manufacturing policy that includes the efficient use of company’s assets, inventory, and supplier management in achieving high quality and low transaction costs. The key competency of Boeing commercial airplane segment is the capability to put into practice large-scale systems integration in making advanced and technology-based commercial aircrafts (Hitt et al., 2009). Also, Boeing’s operational strength is primarily based on distinctive level of leadership and management in obtaining competitive
The case study, “The Boeing 767: From Concept to Production”, gives an overview of the planning efforts and how the team managed and controlled schedules using various techniques. Boeing identified the necessity of interface and teamwork required for planning and addressed those crucial factors using various tools (explained in the sections above). Some of these techniques are globally used in various industries. Boeing knew the mission and had a well-structured process to achieve that goal. As on date, Boeing has an allocated department which takes care of integrated planning and
Some people may want their pleasure travel to be luxurious and since Southwest has very little amenities that would be hard to do. As far as destinations, the chapter really hit home that Southwest was able to make a niche for themselves in the short flight
This marketing audit aims at looking at the potential markets for the airline and establishing ways of being established in them. SWOT Analysis of FlyDubai This is the analysis of the strengths, weaknesses, opportunities and threats facing FlyDubai. They are explored below:- Strengths: The strengths of this airlines lies in its low cost flights that attract low income
WestJet’s corporate culture is relaxed, fun and youthful, where creativity and innovation are rewarded. Beddoe expected the corporate culture to bring out the best in people. Employees were allowed to make certain decisions, especially in the customer service department. Customer service representatives could decide if a customer was to be charged for a canceled flight or their reasons were compelling enough to offer them their full payment back. Pilots were encouraged to contribute to the executive team and be part of innovation that led to differentiation from other airlines.
 It was founded by Rollin King and Herb Kelleher in 1967 and its current CEO is Gary C. Kelly. Southwest Airlines is best known for its operational excellence, specifically the “low cost carrier” (LCC) model. The globally admired attributes of LCC are as follows:  1. One Plane model instead of many 2. Point-to-point route structure instead of hub-and-spoke model 3.
Southwest Airlines is known as the nation’s low fare airlines and high customer satisfaction airlines. Southwest airlines have the fewest complaints among the all other airlines. By using the single type of aircraft, Southwest airlines capitalizes on low cost advantage which allows for simplified scheduling, operation and maintenance. Southwest Airlines is investing significant money for facilities, equipment’s and technology to proficiently handle clients like tickets, things' labels and the desktop application named as DING is introduced to alerts the customers about their exclusive deals. It becomes the first airlines which starts the websites and becomes the number one airline website for sales and revenue.
MARKETING ASSESSMENT INTRODUCTION In the introduction to the research I will speak carefully ab0ut each p0int in the subject. In my research on the marketing environment, I will discuss the impact of dem0graphic, cultural and economic changes on the united airline. I will also introduce you to market segmentation, targeting and positioning and the impact of retail use 0n the growth of the united airline. I will also brief you on SWAT analysis and I will talk about the strengths, weaknesses, opportunities and threats as I will apply SWAT analysis to the united airline . PART -1 The Marketing Environment includes internal factors (Employees, customers, shareholders, retailers, distributors, etc.)