Marico: Career Philosophy And Framework Model
Marico
Company Overview
It is a consumer goods company headquartered in Mumbai. It has products and services in the health and beauty segments. It has manufacturing facilities in various locations like Jalgaon, Goa, Pondicherry, Kanjikode, Baddi etc.
It has a number of brands like Parachute, Nihar, Medicare, Safola, Kaya skin clinic etc.
Career Philosophy and Framework Design
• Its employees are considered to be members of the organization
• They are expected to spur innovation, uncover insights and challenge status quo
• The company’s growth is considered as the employee’s own growth
• Employees are encouraged to grow beyond their strength and perform better
The employees are encouraged to maximize their true potential by providing defined
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It was purchased by Johnson & Johnson in 1961 and is now a part of J&J Pharmaceutical Research and Development.
Sales people in Janssen Pharma deliver solutions that are best in the marketplace in terms of quality, and manufacturing integrity and efficacy. Sales team helps healthcare professionals prescribe in recommending and prescribing the appropriate products to optimize safety & performance for consumers and patients.
Sales people are also an important source of customer feedback for the marketing and R&D teams. This will ensure that the products are always improving.
Sales force should expand their impact in the field to maximize their contribution to the business growth.
The sales force can grow in their career by moving into marketing, sales leadership and executive leadership roles.
• The sales force are allowed to move across sectors and therapeutic
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It manufactures wide range of agro-chemical products like miticides, fungicides, insecticides and herbicides. Also they produce plant growth regulators in various forms like liquid, dust, powder and granules. The company is present in pan India in all major states through its marketing offices and distribution channels. It has a network almost more than 7000 distributors and 75000 retailers across India and serving almost 10 million farmers. The company has also tie-ups with 4 American, 5 Japanese and 2 European Companies.
Dhanuka’s main customers are farmers and their growth drivers are mainly intensive market penetration in interiors of India. It also helps framer to increase their income through the quality of their farming as well as productivity of their farm lands. Dhanuka’s main idea is to enhance awareness about the cost benefit trade-off of agro chemicals, highly diversified product range and solution for most of the crops. They also rely on innovative marketing strategy and international technical tie-ups. Company also improves their products every year and let the farmers know about the new technologies in this field.
Company’s main activities are
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