Maslow's Transformation Process Outputs

Inputs Transformation Process Outputs
International airline Passengers; Pilots, freights. Change of location of passengers and cargo such as cars. Passengers and airline freights at new destinations.
Cheese Manufacturer Factory workers, milk, machines, equipment, and other raw materials. Make the cheese, cutting, stirring, innovative cheese ideas, selling of cheese to wholesalers such as dairy companies or retail stores such as supermarkets. Completed cheese to eat for consumers. (BJ ERASMUS, 2013)
Q.1.2
Maslow’s hierarchy of needs theory discusses five basic needs which are arranged in a hierarchy from lowest level needs to highest, which are, physiological, safety, social, esteem, and self-actualisation needs. Physiological needs

Motivation would depend mostly on the customer as he/she must have an interest in this particular product, as well as the dealership to provide this motivation by many different techniques such as advertising, proving that is better than other vehicles and being able to persuade and interest the customer with regards to this product by simply providing information which the customer would demand. Another factor which determines purchasing patterns is attitudes, as a customer with an optimistic attitude towards this product can more likely be persuaded to purchase it than a person with an undesirable attitude. Hence this product must create a great marketing strategy in order to prevent customers from having a negative attitude towards this product as it would not create success for this Skoda Octavia vehicle. Perception of consumers determine what they focus their attention to and what motivates their interest, therefore marketers of this product would need to be careful of creating marketing messages as customers would assign their own interpretation to the message, which leads to influencing their decision making. The learning ability of customers decides whether they are capable to learn the seller’s ‘tutorial’ benefits of this new vehicle that make it worth paying for,

A family can be considered as a decision-making unit as they make a decision between each person, who fulfils a specific role of the decision-making process, which then leads to a final decision which the dominant member of the family would then decide based on the other members’ choices. Hence to purchase this product, it would highly impact the decision-making process of a family as this is seen as a family vehicle, and all have an equal say in whether they are comfortable with this choice. Reference groups are groups against which people can evaluate their own behaviour and decision-making, for example being with a group of friends or colleagues and discussing the purchase which you are going to make on this vehicle, would influence your decision-making as they would give their comments and try persuade you to not purchase it due to their personal reasons or simply guiding you on your financial planning. An opinion leader is someone who alerts you for things which you do not think of before purchasing a product, for example in this scenario of this product, the opinion leader will tell you to test drive this vehicle before making a purchase rapidly and to consider the financial loss. This would then influence the purchasing decision as it buys time to think more about the