Michael Jordan was one of the greatest, if not the greatest basketball player of all times. During his 15 years career he was able to inspire and earn the respect of millions of fans. After retiring in 1999, he has been focused on different business opportunities including his own sneaker brand, Air Jordan. The brand has had huge success among MJ fans and the general public alike. Still, there has been some controversy surrounding the brand because every time they release a new sneaker, fans flock to the stores sometimes turning to violence when they can’t get the sneakers because of the limited number of merchandise that is distributed. It’s hard to discern who is responsible for such tragic events – is it the brand, nike, or Michael Jordan …show more content…
It would be almost impossible to control such a crowd. The scene is reminiscent of black Friday sales and a lot of the violence originates from the pushing and shoveling that is created when stores open their doors and everyone wants to rush in. in addition, some of the violence stems from people getting impatient and wanting to cut the line. For example, according to an article posted by USA today, “in suburban Seattle, police used pepper spray on about 20 customers who started fighting at the Westfield Southcentral Mall. The crowd started gathering at four stores in the mall around midnight and had grown to more than 1000 people by 4 am, when the stores opened”. Thus, the stores are unable to meet the demand causing some customers to become angry and to turn violent. The reason the company doesn’t increase the number of sneakers it ships to stores is to justify the high price of the sneakers based on exclusivity. Ordering the sneakers online would eliminate the need for people to wait in long lines and to potentially turn …show more content…
Therefore, selling them online will allow more users to get their hands on the coveted shoes. Nike has been strongly criticized for only releasing a limited number of Air Jordans despite the high demand. When talking to ABC 13 about his experience with the Air Jordans, Thomas Nauls, a shoe store owner expressed: “I don’t think that Jordan is doing enough to protect the integrity of what Jordan represents. Part of the problem is the [Small] number of Air Jordan shows released. It creates the hysteria and its great from a marketing standpoint, but they don’t think of the ramifications”. The limited number of sneakers that are released creates an opportunity for those people whom get a chance to buy the shoes when they are first released to re-sell them at an astonishing price. By releasing the sneakers online both Michael Jordan and Nike would be taking a clear stand against the violence that originates whenever they make a new pair of Air Jordans available. In an article written for Complex Magazine, Joe Sherman, stated: Jordan’s silence about the dangers that have become associated with his sneakers conveys –rightly or wrong- that he places greater importance on his financial welfare than the safety of the communities that it’s damaging”. Meaning, the violence caused by his brand could actually start
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My name is Decosta Turner, I’m writing to you because I bought a pair of Nike Jordan’s from your store, Time to Shine Sneakers. When I took them out of the box, they had a very bad odor and they had a hole on the side of one of the sneakers. I never put the sneakers on my feet, all I did was take them home and took them out the box. When I realized that they had the problems listed above, I put them back in the shoe box and brought them back to the store. On my arrival back to the store, I was met by the sales person who sold me the sneakers.
There are many events where sneakerheads go to buy, sell and trade their shoes. A big one called, Sneaker Con, is one of the biggest, having such rare shoes displayed, that a single pair can cost upwards to $30,000. After seeing this huge number, you can see how people can make livings off the shoes. These die hard fans of the Air Jordan brand are taking love of the sneakers to a whole ‘nother level. They will
Nike, one of the biggest sports brands in the world, brings in a little over $30 million annually. The company was started by Phil Knight, who, in his self-written memoir “Shoe Dog”) talks about the start of the company that much of the world knows today. Using unique dictation, creative style, and rhetoric devices, he opens up about his true tone and feelings toward the worldwide company Nike. Throughout the book, Knight expresses three main tones including joyfulness, seriousness, and the final tone of disappointment. All three of these tones can be clearly identified by the reader due to many stylistic changes in the way the book is written.
Sneakers have so much potential to change and that potential has been used and will continue to be used. Since the late 1900s sneakers have had an undeniable impact on the United States that will live on forever. With its economical potential as well as its social movement sneakers and can 't be
The Jordan Influence When most people think about Michael Jordan, they think about him as the greatest basketball player who ever played. However, Jordan was not only a basketball player, but someone who influenced the American culture and society. Jordan’s influence was one that had never been seen before. Whether it was through basketball or his own brand, Jordan was making everyone want “to be like Mike”.
People are going to desire that same shoe or product. Nike creates a idea in the audiences mind to go get the shoe that the celebrity is wearing. Nike draws consumer in with role models. Nike ethos is very effective towards the
The hype grows as a result from the intentionally low supply of each sneaker released by big sneaker companies. Due to the popularity of the sneakers in today’s market, sneaker culture opens an opportunity for the sneaker collectors and comes up with the idea of the resale market that led to the impressive growth of the secondary market for sneakers. The sneaker trend has been around ever since when sneaker companies started associating with recognizable sportsmen as a brands’ ambassadors, and use the concept of celebrity endorsement. “Branding really took off during the post-World War I era when shoe
American basketball star Michael Jordan was born on February 17, 1963, in Brooklyn, New York. Jordan left college after his junior year to join the NBA. Drafted by the Chicago Bulls, he helped the team make it to the playoffs. For his efforts there, Jordan received the NBA Rookie of the Year Award. With five regular-season MVPs and three All-Star MVPs, Jordan became the most decorated player in the NBA.
Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .
Mark Moulton Professor Ottemann December 10, 2014 2014 Term Paper Nike & Under Armour Company Assessment Nike and Under Armour are two of the largest sportswear and athletic shoe companies in the world. Their histories and growth are similar but they use different corporate and business strategies. Their strategies reflect their corporate structure and the personalities of their leadership.
Today, shoes are worn for comfort, design, color, and even lifespan of the shoe. I've always been a fan of collecting certain types of shoes just because of the design itself and the overall style as well and sometimes this is exactly what customers are looking for. They even have a custom shoe builder on almost all shoe companies you can think of. Nike is one of those companies and it's a great way to let
In the assignment, it will discuss the sports brand Nike which specifically focuses in Chinese market. There are three main content areas in this assignment. The first part is a macro environmental analysis; the next part is the target customer profile; the last part is the analysis of marketing strategies. Macro Environmental Analysis: Nike is a very well-known market leader. It is an international brand, their products are selling in the worldwide including China.
Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.
This is due to Nike gets its merchandise generally from foreign manufacturers. To operate profitably, Nike need to get good value on products and supplies and, in turn, offer good value to its customers with accessible solutions. Publics: Many colleges and universities, especially anti-globalization groups as well as several anti-sweatshop groups
Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing