Microsoft Business Strategy
1. Summary
This assignment provides an insight about the Microsoft Corporation. It’s a large software company that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. This assignment provides information about the structure of the company, authorities, centralization and decentralization of the company. I have also gone through the staffing and organizing of the company.
1.1 Mission of Microsoft Corporation
Empower every person and every organization on the planet to achieve more
1.2 Strategy of Microsoft Corporation
Build best-in-class platforms and productivity services for a mobile-first, cloud-first world
1.3 Ambitions of Microsoft Corporation
Reinvent productivity
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In 1972 they founded their first company, named Traf-O-Data, which offered a rudimentary computer that tracked and analyzed automobile traffic data. Microsoft Corporation is an American multinational technology company headquartered in Redmond, Washington. Its best known software products are Microsoft windows line of operating systems, Microsoft office suite, and internet explorer and edge web browsers and hardware products like Xbox game and Microsoft surface tablet. It’s the world’s largest software maker by revenue and one of the world’s most valuable company. The Company does business worldwide and has offices in more than 100 countries.
3. History
Microsoft Company was founded by Paul Allen and Bill Gates on 1975. At this time they were developing basic computer languages for Altair 8800, and in mid- 1980s it rose to the personal computer operating system market followed by Microsoft windows. The share price of the company among Microsoft employees created three billionaires and an estimated 12000 millionaires in 1986. They started number of acquisitions and in 2011, Microsoft bought skype technologies for $8.5 billion.
Billions of people discover the empowering abilities of personal computers after the creation of windows 3`0. It is easy to use and is highly functional operating system. In 1995 windows 95 became
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Currently, the kind of culture Microsoft is using could be considered as a collaborative culture. It changed from a competitive "ranking" culture in November 2013, as many employees were not happy and Microsoft had to do something to protect their
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