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Moral Influence Of Nike

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Moral influence refers to measures and policies that align the people with the sovereign so as to be in complete agreement and harmony with each other. In this way, the people will be prepared to co-exist with as well as die for the sovereign without any fear of dangers. This is what explained in theory for Sun Zi Art of War. As for business world nowadays, moral influence of a leader or manager have a very big impact on employees. Thus, this will bring effect to company 's profit and reputation as well. Mark Parker joined Nike in 1979 as a footwear designer based in its Research and Development facility in Exeter, New Hampshire. He became Division Vice President in charge of development in 1987, Corporate Vice President in 1989, General Manager in 1993, and Vice President of Global Footwear in 1998. Prior to becoming vice president of Nike, he served as co-president with Charlie Denson of the Nike brand beginning in March 2001. He still participates in shoe design, most notably on the Nike HTM project, creating limited edition footwear alongside Nike designer Tinker Hatfield and creative consultant Hiroshi Fujiwara. After 10 years of work, Parker and his team launched the first "Green Shoe" that adheres to the principles of sustainability. While being the CEO of Nike in 2012, Mark G. Parker earned a total compensation of $15.4 million. After being promoted to chairman in 2016, Mark Parker 's compensation tripled to over $47.6 million. Mark Parker equates his managerial

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