ipl-logo

Nike Expansion Strategy In Globalization

794 Words4 Pages

Nike.Inc is one of the top 10 footwear companies which have the business model of low-cost and high-quality products. Nike is a symbol of benefits and a risk-taking business pattern in the recent global market. The business model shapes the organization behaviors in the international market. This fast-growing firm was a multinational company (MNC) which went free trade in the 19th century. Although this MNC enjoys the benefits of globalization, it lacks clear of a good corporate citizenship in globalization. First, this paper examines the Nike expansion strategy in globalization and its negative and positive impacts on various factors. Next, the firm responded to controversial issues. In addition to these, I will state my opinions. I will end …show more content…

Some of them are the properties of Nike's Korean suppliers. The positive impact was the factory production increase, and it came under detailed examinations and careful investigations. The negative influence of the firms was greater scrutiny exposed to a variety of Non-Government Organizations and labor activists. They made a statement that these factories were exploiting Indonesian workers by applying exemptions to the legal minimum wage. These activists also found that the poor working condition and labor abuses happened in the plants. They demanded it against the human rights. In Indonesia, exemptions to the legal minimum wages were usual, and many other similar businesses applied to it. The company owners signed the petition to express their hardship to pay. It then handed out to the government for exemptions to the legal minimum wages. The legal minimum wages can only fulfill around 2/3 of the one worker basic living except for their family. The Nike's contractor is claimed to perform a bad behavior to local labors and stingy with wages. The author claimed that the employees and their colleagues were terrified of their employers from South Korean (Locke. R, …show more content…

It ignites harsh criticism against this MNC operated in the Pakistan. Several public leaders, trade unions, consumers groups expressed the disapproval to this branded products in the Pakistan. According to the author, one of the Vice President of the firm, responded to the article as a representation of several events. The events could be the understanding of international trade. It also could be one of the international labor standards. Or it could be the corporate responsibility to achieve its goals (Locke. R,

Show More
Related

  • Phl 320 Labour Practice Research Paper

    873 Words  | 4 Pages

    Labor Practice Paper Angelia Henry PHL/320 May 2, 2016 Bridget Peaco Labor Practice Paper Merriam-Webster online defines a sweatshop as a shop or factory where employees work long at a low wage that is under poor and unhealthy conditions (Merriam-Webster On-line Dictionary, 2016). Sweatshops are factories that violate two or more labor laws to include wages, benefits, child labor or even working hours (Ember, 2014-2015). Companies will attempt to use sweatshop labor to lessen the cost to meet the demands of customers. When we think of sweatshop, we always want to look at third world countries and never in our own backyard. In 2012, the company Forever 21 was sued by the US Department of Labor for ignoring a subpoena requesting the information on how much it pays its workers just to make clothes (Lo,

    Read More

  • Nike Code Of Ethics Summary

    1252 Words  | 6 Pages

    UNETHICAL BUSINESS CASE STUDY ON NIKE Summary This project is focused onthe unethical behaviors of Nike. The essay will be exploring the ethical situation of Nike, the unethical behaviors, as well as the company’s role in reducing and correcting its unethical issues. Nike is no doubt one of the world’s leading footwear and apparel company, but continues to outsource its manufacturing to factories in Asian countries like China, Thailand, Bangladesh, India, and South Korea.

    Read More

  • Rhetorical Analysis Of Nike's Just Do It Slogans

    794 Words  | 4 Pages

    Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.

    Read More

  • Nike's M-Audit Practices

    1310 Words  | 6 Pages

    Introduction Consumer awareness of the maltreatment of workers in global supply chains has caused backlash towards Multinational Corporations (MNCs), as they have moral and social obligations regarding the protection of human rights (Meyer, 1996). Nike, one of the dominating companies in the athletic footwear industry, was criticized for taking advantage of countries with low wages and poor working conditions (Richard and Romis, 2007, p.55). In fact, Nike became “synonymous with slave wages, forced overtime, and arbitrary abuse” (ibid.) due to the “lax health and safety standards, union repression, harsh disciplinary practices and sexual harassment” (Locke, 2013, p.6) found in its manufacturing subcontractors. This phenomenon provoked significant controversies on the corporate accountability of the company towards working standards.

    Read More

  • Behind The Swoosh Analysis

    643 Words  | 3 Pages

    In the documentary, the workers for Nike lived in poor living conditions and they could not afford a lot. The money that they earned couldn’t not even last for day. So, it was very difficult to live off of that salary. Jim Keady and his friend played a huge role in this Swoosh documentary.

    Read More

  • Stakeholder Analysis Body Shop

    941 Words  | 4 Pages

    Introduction This case study explores the acquisition of the Body Shop, which is one of the largest franchise cosmetics companies in the world, by L’Oreal. The main concentration of the case study aims at investigating the impact on business ethics and corporate social responsibility by the concentricity of the Body Shop and L’Oreal and how the general attitude and buying behaviour is distorted in the course of this acquisition. L‘Oreal being the big conglomerate in the cosmetics industry acquired the Body Shop International which is comparably small but having iconic brand of environmental and socially responsible concerns, on 17 March 2006, through a covenant of $1.2 billion. The combination of two brands in a newly formed conglomerate implies a combination of values, principles and associations that might affect a company’s appeal. The verity that L 'Oreal 's acquisition of the Body Shop provides plenty of potential growth opportunities is undeniable; nevertheless the question of how well the acquisition sits in the group of the world 's largest cosmetics company is another matter.

    Read More

  • Nike Supply Chain Analysis

    977 Words  | 4 Pages

    Nike provided a clear lesson on how supply chain ethics are made visible and can impact a brand. Nike initially had hyper-growth in the 1970’s and early 1980’s. At this time, Nike outsourced the assembly of it’s products to third parties in Asia in order to both drive efficiency and lower labour costs. When asked about their questionable business practices with some of these third-parties, Nike publicly stated that they couldn’t be expected to be responsible for the practices of its suppliers. This statement led to national media and activist groups sharpening their focus on the business practices of Nike suppliers and by extension Nike.

    Read More

  • Nike Business Analysis: Internal Analysis Of Nike

    702 Words  | 3 Pages

    Nike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.

    Read More

  • Nike Case Study: Nike's Competitive Advantage

    784 Words  | 4 Pages

    Company Description Nike believes diversity and inclusion drives innovation that lead to a competitive advantage. Nike has a broad base of suppliers that actively and significantly support their business requirements. Nike’s Global Procurement team manages the procurement process, including selecting and contracting with the right suppliers for the right goods and services. They have also begun to reduce Nike 's footprint and lessen their impact.

    Read More

  • Success And Failure Of Nike

    1424 Words  | 6 Pages

    Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

    Read More

  • H & M International Expansion Strategy

    1025 Words  | 5 Pages

    Hennes and Mauritz (H&M) is Sweden based global company in the clothing industry. H&M has over 2600 stores in 43 different countries. H&M is known for their stylish or quality merchandise and its affordable prices. H&M has the aim and goal to provide quality fashion at the best and affordable prices. H&M also has the goal to provide good knowledge and product with good quality of well design, fashion, and textile (Matos, 2012).

    Read More

  • Micro Environmental Factors Of Nike

    1368 Words  | 6 Pages

    This is due to Nike gets its merchandise generally from foreign manufacturers. To operate profitably, Nike need to get good value on products and supplies and, in turn, offer good value to its customers with accessible solutions. Publics: Many colleges and universities, especially anti-globalization groups as well as several anti-sweatshop groups

    Read More

  • What Is Nike's Competitive Strategy

    789 Words  | 4 Pages

    Nike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

    Read More

  • Nike Internal Assessment: Ust Key Internal Assessment Of Nike

    1146 Words  | 5 Pages

    A new competitor whose sell the footwear of leisure and fashion . 0.05 2 0.1 Total Score 1 2.25 Justification of Nike key external factors. Opportunities 1st

    Read More

More about Nike Expansion Strategy In Globalization

Open Document