Joint Venture of Microsoft and Nokia
After an unsuccessful attempt to conquer the market of smartphones on its own, Microsoft decided to search for a partner, whom with its knowledge about this industry, especially the Microsoft operating system, can be matched and the creation of an extraordinary product can become reality. To do so, the company contacted Nokia who had declining business and elaborated a mutually beneficial cooperation. They decided to create a Joint Venture (JV) to fully harness the capabilities, knowledge and skills of both firms. The aim of this Venture is to create a new ecosystem with devices, applications and supporting structures for Windows Phone Operating systems running on Nokia smartphones. Both companies put valuable
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All the accumulated know-how and engineering knowledge of creating mobile devices are strongly connected to the individuals and teams who possess and work with it, nevertheless this form of assets are mostly tacit. It is not effective to acquire the whole company, because of this embeddedness and the fact, that Microsoft is only interested in the limited set of resources. With the JV, Microsoft reduces the risks with sharing it with its partner, and the size of the cooperation is also easier to manage (Hennart and Reddy, 1997). All the above mentioned arguments lead to the conclusion, that in this case, Microsoft would profit from alliance more, than acquire Nokia.
• Difficulties in assessing value of target firm
For Microsoft it is difficult to assess the value of Nokia, because of the information asymmetries. Microsoft has only general insight in the hardware industry and the specific knowledge, e.g. the intellectual property, which is required to produce the mobile devices, is intangible. This also means that the assessment of this part has serious obstacles, which further decreases reasonability of acquire Nokia.
But the JV makes possible to reduce the asymmetrical information, to assess the actual value of Nokia. In case of the collaboration does not work, the rescission of the relationship has lower costs (Balakrishnan and Koza,
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According to the research concluded by Oxley and Sampson (2004), the opportunistic behaviour mostly affected by the market overlap, the technological overlap, the market position of both companies and the existence of prior cooperation between them. The market overlap is relatively low, because Microsoft’s main segment is PC and laptop operating systems, while Nokia develops and create large-scale telecommunications infrastructures, thus their end product market is significantly different. Nevertheless, their technology is not far away from each other, because they have entered the market of smartphones, although without great success. Thus their general knowledge about the industry and the technology is still significant and similar. Regarding to the aim of the JV, both corporations are considered as a laggard, because despite of their past experiences, none of them has a meaningful market share in the Smartphone business. The low market overlap and the fact they are both laggards, result they are not direct competitors, and the medium technological overlap allows them to absorb each other’s knowledge effectively. However, they have not cooperated before, which increases the possibility of opportunistic nature. (Wang and Zajac,
Over the past ten years, total number of outstanding shares has dropped 40%. The company is very committed to investing money back into own stock thus increasing share price and
The diversification lowered the overall risk of the firm and created an information network among the divisions, which was critical for the company to gain competitive advantage. The loyal customer base was another strength. The $60 billion assets that under the company’s management provided the company a positive brand image and made it easier for the company to attract new customers. Weakness:
FIE445 – Take-home Exam Esty, Case n°18: “Mobile Energy Services Company” Candidate numbers: 8 and 17 Question 1: Ownership and contractual structures Following the restructuration of Scott Paper and the subsequent acquisition of the energy complex by the Southern Company, a heavy contractual framework was displayed in order to try to secure the relationships between the parties. The diagram below encompasses the most notable elements of this framework, with respect to the ownership of the Mobile Energy Services Company (MESC) and its agreements with other parties. * MESC LLD was acquired by the Southern Company after a bidding process, through two of its (fully owned) subsidies: MESC Holding Incorporated and Southern Electric International.
Corporate Strategies Vertical Integration Verizon implements a value chain analysis to understand the parts of the daily operations that create value, and those parts that do not. The value chain analysis is used to determine the level of competition, the type of products and services the consumer needs, and to figure out the ways that Verizon can stay sustainable and remain the market leader in the industry. This is vital because if done correctly Verizon will be able to gain high returns within the telecommunications industry by creating greater value to the customer. Verizon breaks their value chain into primary and support activities. The primary activities are research and development, infrastructure, marketing and sales, and customer
And achieve as a result, the growth for its brand, market share, and sales
Management can be defined as getting the maximum efficiency and effectiveness out of a set of activities. A manager carries out this process. My chosen company for this project is Microsoft.
It´s important to remember that disruption is positive for the mass-market and are innovations that make products and services more accessible and affordable, thereby making them available to a much larger population. When we look at the full extent of Xiaomi´s business model, we can clearly see how different and how disruptive it is. How does Xiaomi keep their prices at least 60% lower than their competitors? While Apple need to come up with a new model to maintain their high profits, Xiaomi have found a clever way to reach these profits without overserve the market with smartphones. For Xiaomi to sell high-end smartphones at such cost, Xiaomi keeps their models
Dugger (2005, 315) posits that the flow of information is controlled by market rules, and therefore by those who produce them. This information asymmetry positions those lacking sufficient market power at a disadvantage. If an actor does not possess adequate information, the push and pull of consumer and producer interest is
Q1a. MARKET STRUCTURE OF APPLE INC Apple Inc. operates different types of market structure in terms of their different products. In the smart phone business, they happen to be one of the major players with their different models of the “iphone” which makes them operate in an oligopolistic market. Oligopoly arises when there is an imperfect competition in which there are just few firms producing similar products. As a result of high competition, monopolies, interdependence among firms there are just a few big players having the market power and making it very difficult for new firms to penetrate the market with their products.
EXECUTIVE SUMMARY TABLE OF CONTENTS Executive Summary 1 Introduction 3 Competitive Situation 4 Variable Costing 5 Existing Costing System 6 Diagram ABC 8 Activity Based Costing & Profitability 9 Conclusion 14 Bibliography 15 INTRODUCTION COMPETITIVE SITUATION Firstly, here is a brief description of what Wilkerson Company specializes in. According to our case study and various online sources, Wilkerson manufactures and markets a complete line of compressed air treatment components and control products.
This compare and contrast paper will explore the history and development of these two corporate giants; conduct a strategic and financial analysis of each company; and compare and contrast the executive leadership, corporate strategy, acquisitions and divestments of each. The future direction of the companies over the next three to five
In some situations, conflict can be more constructive than destructive. In this paper we take a look at two technology giants,
For example, the Nokia N-series is for the segment of students and teenagers. Nokia competes with blackberry through their E-series which offers a range of business phones, targeting the segment of corporate professionals. On the other hand Nokia also provides a range of premium and luxury phones by the name of “Vertu”, which targets the higher social class segment in the market. Positioning:
Hence we assume this to be a situation of duopoly. The 2 companies sell products which are very close substitutes and are constantly fighting for greater market share. A person may buy a Coke product instead of a Pepsi one, and vice versa. The objective of both is to maximize their profit.
(a) Background information on the companies. (Describe your companies’ profile and core business activities.) In this assignment, the 2 companies selected in a same industry are Hup Seng Industries BHD. and Apollo Food Holdings BHD.