Packaged Food Case Study

SUGGESTIONS

1. The customers are much aware about hygienic and nutritional values of the product and now clearly focus on green products and eco-friendly packaging. Hence, with the help of research and development, the manufacturer has to concentrate more on green packing of food products. Replacement of polythene with biodegradable material is the need of the hour which will help to develop a green environment.

2. The manufacturer has to avoid adding chemical substances to enhance the color of the food products to make it attractive. Use of natural colors and non- toxic ingredients make the product attractive and different in look which will help to bring new customers.

3. The exact ingredient used as well as its proportions has to be genuinely

The manufacturer of consumer packaged food products has to develop new strategies in promotional offers and marketing communication to retain the existing customers and attract new customers towards the products.

5. The manufacturer of consumer packaged food products should maintain the prescribed quality standards of the products till the expiry period. Since product quality plays a dominating role in decision-making of customers which ultimately makes them satisfied and more loyal towards the brand.

6. Though the customers switching from one brand to another are pretty low in consumer packaged food products, since the cost and risk played a considerable role in brand switching. Hence, the manufacturers should concentrate on the effective pricing and make the customers trustworthy.

7. Young generation customers often try something new and search for variety of products which is momentous at the present trend in the market. Therefore, the manufacturer should try to identify their needs and fulfill their expectations accordingly.

8. Quality threats have a impact among the above 60 years plus age group of customers who never rely on CPFPs to a large extent because of its toxic nature. Hence, the manufacturer of the consumer packaged food products should satisfy the above 60 years plus age group of customers.

Brand trust can reduce the consumer’s insecurity. CPFPs consumer moderately agree with product benefits and faultlessness. Hence, the manufacturer of the CPFPs should concentrate on increasing the trust of the brand by providing correct quantity, quality and nutritious content. Since, nowadays almost all the food products are adulterated, the manufacturer should strive to provide unadulterated food products to the consumers.

4. The customers of CPFPs are always giving importance for ingredients, colour, taste, flavor and packaging of the products. It clearly reveals that the purchase decision of the customers is based on all the factors involved in a particular product. As the consumers prefer organic food products at present, the manufacturer can use natural colors and natural essences for improving the taste and odor of the food products. The attractiveness of the brand can be enhanced by providing innovative organic packing materials and styles.

5. Risk aversed customers are more prone to become loyal customers as they always seek a solution to high perceived risk and try to lessen it. CPFPs customer don’t change their branded products because they are not ready to take any risk in the food products. Hence, the manufacturers have to pay much attention towards the risk aversed customers about their brand and make them more