Park Hotel Group: Amwellness Hotel In China

Introduction Park Hotel group was established since 1961 in Hong Kong for more than fifty years. Park hotel Hong Kong, was their first hotel built and was spread across Asia to a current of twelve properties across five countries and eight cities. Throughout Asia, their hotels gain access to over 3,600 rooms in the region’s key gateway cities under their luxurious ‘Grand Park’ and upscale ‘Park Hotel’ brands.

As their brand motto, ‘Where every encounter is a discovery of love’, they seek to create special and unforgettable moments, to bring delightfulness to our guest. With commitment to nurturing and flourishing to be the best in this industry, they strive to be the world’s renowned brand in hospitality. Through their emphasis on producing

In order for the company to have a good bargaining position, they have to set up a Company in Hong Kong. This is because if it is non China Company buy product from China factory, the company will have to pay for a higher price as they need to pay for the taxes, and other expenses. To solve the problem, AmWellness office in Hong King becomes the Purchasing arm and AmWellness office in China becomes the supplier arm. As a result, AmWellness companies around the world will have a lower cost of the product. Besides that, to order products from Hong Kong is much easier as they can manage language easily and also have strong cultural relations with different

AmWell company’s competitors are formally is their distributors. Both AmWell Company and their competitors are competing in the Internet marketing. For this situation, the company will not use the traditional business tactic to compete, instead, they uses internet marketing tactics. For instance, the competitors copied the entire search engine such as key words. So when the viewers want to search the product by key in the key words from the company, it will automatically link it to the competitor’s websites. The competitors also able to use the social media by posting a force news about the company’s produc and there was a time most of the countries market had been swipe away such as UK market, Russia market and Philippines market that had been affected badly. The product had been affected so badly until the IT department of the company had to set a Robot Hitter to hit the company’s website for 24 hours and 7 days just to make the website to be shown, however this is the older way to sustain the product. There are several ways to improve the market. Firstly, is to boost up the Search Engine Optimization(SEO). Secondly, to run an internet marketing campaign, but it is costly. Thirdly, the company have to rebranding. the company used to have their original name called “Amega Global” after the company affected terribly, they decided to change to