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Premier Business Case

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This case analysis will examine how structural, political and symbolic frames applied to a company fictionally known as Premier. Premier is a small-to-medium size company that trades in luxury goods for middle to high end customers. The company does a great deal of business online, and offers its customers lines of credit to make purchases.
Like other high end luxury goods retail businesses, Premier faces strong competition due to the influx of new start-ups, and other companies that have designed their business to operate to efficiently on the internet. For Premier to be competitive, it has to invest in its information system IT infrastructure through an external agency that blends business space with IT support, especially web support and …show more content…

The company was experiencing a denial of service (DOS) attack. Smith decided to alert the operations manager Brian of the attack, after he had informed the lead technician. In the midst of the attack, Smith proceeded to also alert the Vice President of Business of the attack. Before Brian could prepare to follow the company’s emergency protocol, or lack thereof, the VP of Business, Chief Financial Officer CFO, Chief Information Officer CIO, Chief Technology Officer CTO and Legal Counsel were all made aware of the situation, with each offering competing solutions to the same problem. Premier as an organization, is structurally vertical as seen in fig 1.0 (Premier Organizational …show more content…

I suspect that symbolic interactions – which explains how people act towards things based on their social interaction and interpretation of things, which might cause that individual to create and adapt to “truths” of a limited scope (Schneider and Schroeder, 2012, p. 270). The CEO did not interject into this situation, but played an important symbolic role by getting feedback from legal counsel, VP, CIO and the CTO. The CEO’s symbolic frame of thought was more muted, but the CEO understood the asymmetric power struggle among his executives. In this situation, the CEO showed great leadership in exhibiting a “meaning-making” symbolic leadership (Bolman & Deal, 2013, p. 355) where an inspirational style of leadership would not have been effective.
Structurally, the company ought to develop new policy, plan and procedure for emergencies for all emergency scenarios for different departments, and enforce continuous training. Krogh et al (2011) gave the basis of structural layer leadership, and the centralized leadership, provides coherence and orientation to Knowledge creating activities (p.

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