Over the past twenty years, the amount at which advertisers are advertising to children is astonishing. Advertising directed towards children has estimated at over 15 million annually that’s almost three times more than what it was 26 years ago! Toy companies, fast food places, and retail stores are very eager to target children-maybe even a little too eager. Advertisers are consciously targeting children. Most advertisers are targeting children because they're easier to get hooked on a product.
The first way children can be affected negatively by advertising, are major health issues. Advertising can cause health issues because most advertisements, commercialize foods that are “mesmerizing” to children. Nonetheless, these foods they advertise are unhealthy and leads to more children being obese in the U.S. In the article, “Target market: children as consumers,” the author states, “Eighty-three percent of the advertisements were for convenience foods, fast foods, candy, and soft drinks, compared to only 2% for fruits and vegetables.” This piece shows that they advertise junk food that 's unhealthy and young people are still eating it which can lead to health problems. Another way it negatively impacts kids is when children are obese because of these foods and get a poor self esteem and body image.
That is why advertisers promote their products by misleading children with distractions of toys. In the advertisement I spoke about earlier where Minion toys were being used to catch children’s attention, food was discussed for less than half of the time it took for the advertisement to play. It is not just unethical to advertise to children without them being aware of the truth in the product being advertised, but in the case of food, it is harmful because they are unaware that what they are eating is not beneficial to their health. That is why companies need to change the way they are advertising to children. In her article, “New Federal Guidelines Regulate Junk Food Ads for Kids,” published in 2011, Marion Nestle points out how “The food industry has consistently opposed giving the FTC more authority over marketing of foods and supplements.” The food industry will continue to oppose any regulations trying to be placed on food marketing, which is why food companies need to take it upon themselves to regulate the advertisements aimed at children.
Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.
Advertising to Children Sabancı EMBA /MGMT905-Business Ethics ALPER KEMER 12/24/2016 In today’s society, advertising is all around us. As it has acquired its strong presence on the internet, it seems that there is no way we can escape its uninterruptable images and messages in our everyday lives. Advertising also targets children who are not able to discriminate what they see on TV commercials from fact. Many researchers from the American Psychological Association agree that ad targeting for children is unethical because it targets impressionable minds. It is also not healthy, mentally and physically, for our kids to be brainwashed by so many ads.
The television clicks on and commercials consume it. It’s dark face attracting a child's attention with it's sudden burst of colors. Their dark eyes fill with the remnants of thoughts of things that can harm them. There are many things that harm children due to children's advertising but we're only going to be focusing on three. The first is how advertising has allowed diseases like obesity and diabetes to get out of hand, the second is that mental disabilities like depression and anger issues are higher due to the advertising on television, the third thing is how advertisements cause children to make bad decisions for their health like using alcohol and smoking.
Children, specifically under the age of 18, are very easily influenced. Aside from society, children are being exposed to many commercial advertisements wherever they go. It is unfair to advertise to someone who is incapable of distinguishing the difference between entertainment and advertising. In my opinion, the most damage is done to the brain; it harms a child’s independent thinking ability. Their inability to form their own opinions is because of the mass amount of commercial advertisements they’re being surrounded by, is unethical.
Moreover, the impact of advertising is enormous that it causes people to purchase things that they do not want initially. Will Rogers said that: “Advertising is the art of convincing people to spend money they do not have for something they do not need.”. Advertisements have significantly negative influences on consumers’ behavior through marketing communication as well as mind-blowing tricks. Firstly, marketers use visual effects and “celebrities branding” to impress and arouse the curiosity of customers. People have all watched TV programs which have been interrupted by advertisements for products.
Present have a lot of advertising propagandize whether it's TV advertising and radio advertising. The most advertising will make the people believe these for hope benefit from them and then don’t think to effect in children. Every day the children use 8 hours to study, use 8 hours to sleep, use 3 hours for life and joys with family and then use 5 hours for watch TV, listening music, use Internet, etc. These have a lot of advertising something say about sex, it not good for the child and will the most effect to children. Some advertising often exceeds the beyond reality advertise.