Rhetorical Analysis Of Eric Schlosser's Fast Food Nation

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In Fast Food Nation by Eric Schlosser, the argument being made is contrary to that of the general American population. Since many people view the fast food industry and its effect on the world as positive, the author must gain his audience’s trust through establishment of ethos. Schlosser first establishes understanding and solidarity with the reader through acknowledging the other argument. For example, he describes the experience of purchasing fast food in vast detail, following with reasoning as to how “the whole experience of buying fast food has become so routine,” (Schlosser 3) Here he subtly hints to the reader that he understands the lure of fast food and how it has all become ingrained into the minds of the general public. Schlosser

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