Apple should constantly innovating and coming up with cutting-edge products in order to maintain its position as one of the industry leaders. As Apple is adopting a differentiation strategy, it is imperative for company to leverage on its strength in R&D to generate products that will meet expectation of its customers. The most importantly is to understand the tastes and preferences of their consumers. The company should be receptive to both positive and negative feedback from its consumers and to appropriately incorporate them into winning solutions. Though it is not feasible for Apple to act on every criticism, the company should strive to improve and re-invent with each new product launch to minimize product limitations without compromising on its core values and product uniqueness.
This case is about US-based customer electronics company Apple, Inc.’s (Apple), known for its ability to come out with innovating products. Specialists have associated the novelty at Apple with its corporate culture. The case confers in detail the corporate beliefs at Apple. At Apple, the work environment was determined by a desire for new products with no end to end challenges and opportunities. The case discusses how Apple became the pioneer of the "Work Hard Play Hard" ethic.
Moreover, stringing dollars had also source of problem for Apple product prices, transportation cost and profit margins (Apple INC, 2012). 4.0 Recommendation to Improve Management of the Macro Environment of Apple Dominating the various manufacturers that Apple serves in while at the same time getting a respectable profit for the shareholders and contributing to the improvement of the guild at large is Apple’s main aim. Referable to the nature of the industry, Apple thus needs to adopt effective recommendations that will insure long term sustainability and improve the macro environment of the organisation.
In 1997 after acquisition of NeXT by Apple and re-appointment of Jobs as CEO for Apple, Jobs with the Think different campaign worked closely with designer Jonathan "Jony" Ive towards a line of devices that would have larger cultural ramifications: the iMac; iTunes; Apple Stores; the iPod; the iTunes Store; the I Phone; the App Store; and the I Pad. Honesty, Hard work, continuous dedication towards your work, Innovation like said by Steve Jobs, Teamwork abilities, A positive approach towards business strategies, good moral values and sincerity are key to success for any success in this universe. If we are sincere with ourselves, success is nothing to achieve in just a time. A good saying is that 'Always be able, success will follow you automatically'. Another lesson is to learn a good lesson from our mistakes and never repeat those mistakes again.
The factors relating to competition and market participants are needed to be considered in this case. Diversification: Apple in this segment should develop new strategies towards to avoid the risks by developing new products and entering in other segments. The company should consider the existent demand and economic factors as they can create issues. AC 1.3 Explain different planning techniques that organizations can use Planning techniques are useful in creating different plans and strategies of an organization that can increase its efficiency. The various planning techniques can be explained in the context of Apple Inc are given below: BCG growth Matrix: The Boston Consulting Group Growth matrix is regarded as one of the most efficient planning techniques that the managers of an organization utilize for the purpose of planning the product portfolio of the organization.
However, the mission statement is quite narrow in representing possibilities for Apple, which is currently in the best position to explore a wider variety of options. It is also worth noting that this mission statement is a departure from Steve Jobs’ original mission for the company: “To make a contribution to the world by making tools for the mind that advance humankind.” Apple’s mission statement has shifted away from a general picture of the business, toward a specific reflection of what it wants to
The strategic plans all the formulated plans and it is used by the organisation to communicate how it plans to gain a competitive advantage and succeed. Looking at Apple Inc. you can see how they have done this. As part of their strategy planning, they have listed a few pillars of their strategy, offering a small number of products, focusing on the high end customers, giving priority to profits over market share and creating an aspirational effect whereby people starve and look forward to new Apple
The company is also establishing a very strong marketing presence relative to the rival (GOOGLE) in the advertising market, via its business Apps and iAd network. Apple has a branding strategy that focuses on the emotions. Apple brand’s personality is about liberty regained, passion, lifestyle, innovation, imagination, aspirations, dreams and hopes, and power to the people through technology. The Apple brand personality is also about simplicity. Making life easier for people as they have people driven design.
In order to ascertain this fact, let us take the example of Apple Inc. The company not only relies on innovation but has a mix of functional and projectized organization types in place to vest the authority to senior management. The restricted freedom given to employees reflects in the business objectives, which stresses on delivering uncompromised quality in its products with innovation as the cornerstone. Moreover, organizational objectives can also be affected by a shift in the type of organization. For instance, if Apple decides to compete with other players in the market such as Samsung and HTC through a shift in strategy, it may opt for a composite organization type, which promotes innovation through freedom of authority and expression.
Apple also identified a potential consumer need and developed the iPad that took the market by storm. By anticipating the needs of the consumer before its competitors and coming up with innovative products to cater to those needs, Apple ensured that it strengthened its market position. Process innovation Process innovation embraces quality function deployment and business process reengineering (Cumming, 1998). It provides the means for safeguarding and improving quality of products as well as saving costs. The cost reductions may be passed on to customers in the form of lower prices thereby adding value, or they may not be passed on thereby increasing the profit