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A Rhetorical Analysis Of The Rise Of The New Groupthink By Susan Cain

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The Power of Solitude in Today's World: A Rhetorical Analysis of "The Rise of the New Groupthink" by Susan Cain. In her article, "The Rise of the New Groupthink," Susan Cain discusses the importance of introversion in different aspects of a society that is adopting the new groupthink idea. This idea is centered around extroversion and group collaborations to achieve success and has quickly become the new trend in schools and companies. The author then immediately dismisses this idea by pointing out the various research proving that solitude promotes creativity. Furthermore, she highlights how society rewards charisma ahead of creativity by exploring the story of the founding of Apple Inc. Despite the article being against the new groupthink, it does acknowledge that collaboration is important to solve some of the various problems facing the world. Cain suggests that a more effective solution is to accommodate both …show more content…

The statement such as, "Most focus on Mr. Jobs's supernatural magnetism ...," the term 'supernatural magnetism' is used to describe the immense charisma that characterized Steve Jobs during his time at Apple. Another instance where imagery was used is, "Rewind to March 1975 ... most computers are still the size of minivans ..." This gives the audience a mental picture of how big the computers were during that time such that they resembled a minivan. The author might have also used this expression to show how outdated technology was during the 1970s. Another way the author uses imagery in the text is to describe scenarios such as, "Anyone who has ever needed noise-canceling headphones in her own office ... knows what I am talking about." Here the author is trying to appeal to visual learners by painting a picture of a busy and noisy workplace and the need that arises to own a set of noise-canceling headphones to escape the

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