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Ronald Reagan's Advantage

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Ronald Reagan had an advantage when dealing with the media thanks to acting. Most Americans during the time of the Reagan presidency received news via television. Edel (1992) noted Reagan was “especially effective” on television, and he rarely let “inquiring reporters or other distractions” phase him. He knew “every trick in the cameraman’s book” and was able to use it to his advantage in his presidency (p.263). Reagan was always camera ready making him look personable, cheerful, and in control on the television. This helped President Reagan because, as noted by Edel (1992), American people “form their judgments” mostly on what they see on television (p. 263). For the most part, peopled formed positive opinions about Reagan based on what he

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