The looking glass self- theory states that one person’s self-growth out of a person’s social interaction with others. The view of ourselves comes from the contemplation of personal qualities and impressions of how others perceive us. Basically, how we see ourselves does not come from who we really are, but rather from how we believe others see us. The main point is that people shape their self-concepts based on their understandings of how others see them. We form our self-image as the reflections of the response and evaluations of others in our environment.
According to Psychologist Dr. Jim Taylor, the world of social media today is transforming self discovery from a process of knowing thyself to rather showing thyself. (Taylor: online). Your online persona, or rather social media profile, can in many ways be viewed as a form of self-presentation. Self-presentation, which is “the conscious or unconscious process by which people try to influence the perception of their image”, is not only natural, but also takes place in the offline world through social interactions (Junco : 111). We have a perceived images of ourselves and we want to communicate to the outside world and ensure that other people see us as we view ourselves.
Instead of negotiating social environments in-person, teens are managing digital avatars of themselves to negotiate idealistically created social lives. Turkle describes social media as a place, “where one’s profile becomes an avatar of sorts, a statement not only about who you are but who you want to be” (Turkle, 2017, p. 586). Writing on the relationship between online and real-life social development, the Journal of Adolescent Research indicates adolescents use social media for “self-presentation” and “self-disclosure” with real-life influences impacting adolescent development of identity and intimacy (Michikyan & Suárez-Orozco, 2016, p. 411). Social media platforms create opportunities for adolescents to expose and express real or false
Adolescence is a period of searching a meaningful identity. To find identity young people usually outmode and compare the behavior and values among parents and models provide in mass media. It is a period where adolescents maintain and exchange ideas and value system of those peers than parents Muuss (1975). Adolescents are process of seeking freedom and freeing from dependency from parents. Mostly their behaviors are influenced and motivated by their age mates.
According to Sproles (1986), adolescence is a time of refining self-concepts and learning social skills. Clothing plays an important role in these developmental processes. Demanding their own products and searching for their own identity, adolescents from ages 13 to 19 have become an important market segment, especially for clothing products (Evance, Moutinho, &Raaij, 1996). International communication modes such as cell phones, the internet, and the satellite television and social media have homogenized global teen preferences and attitudes. Walker (1996) argues that this phenomenon has resulted in the tendency for MTV-watching teens to display global teen culture signs, such as jeans, running shoes, and denim jackets.
Bodies are seen, and the act of seeing is reflective (Waskul & Vannini, 2008). This process is called reflected assessment and is the central process in the development of self. When one gazes upon the bodies of other people interpretation of the observation takes place. In the same way other people imagine what one may be seeing and feeling, thus completing the
Privacy provides teens an independent voice in society, gives them a chance to be productive and innovative with their own personal ideas, and aids them in learning social skills imperative to real world situations, on their own. To begin, teens involvement with social media, without the interference of their parents or guardian, allows them to have an independent voice in society. Social media allows adolescents a chance to get involved in a larger scale campaign, much like voting and politics. Of adolescents who were not particularly keen on voting, thirty-five percent stated that, in this past election, social media was most likely to be a main influence on if they voted or not (ProCon). Another part of this ProCon article states, “During the 2012 presidential election, 22% of registered voters posted about how they voted on Facebook or Twitter, 30% were encouraged to vote by posts on social media, and 20% encouraged others to vote via social networking sites.” Not only does
“Generation Like” investigate into corporations’ marketing plan through social media, by interviewing some of the young adults that have turned this “digital currency” — sharing on blogs, retweets, favorites and more. Used as a prime example, Tyler Oakley, who essentially use social media to connect with the internet community and display his extraordinary personality, turned the habit into free merchandise and an opportunity to make a career out of gloating on a particular brand or product to the online following he has
The adolescent is newly concerned with how they appear to others. Superego identity is the accrued confidence that the outer sameness and continuity prepared in the future are matched by the sameness and continuity of one 's meaning for oneself, as evidenced in the promise of a career. The ability to settle on a school or occupational identity is pleasant. In later stages of Adolescence, the child develops a sense of sexual identity. As they make the transition from childhood to adulthood, adolescents ponder the roles they will play in the adult world.
Social Media Marketing Consumers use internet for information seeking, entertainment, and social aspects (Stafford, Stafford, & Schkade, 2004). People perform a variety of activities online, such as, consumption of information and entertainment, participation in social interaction and community development, and production of self-expression and self-actualization (Shao, 2009). Consumers uses social media to collaborate with each other and share their experience. Companies should try to participate more in their customers’ social media activities, in order to understand the impact of these on their brand image and also to facilitate interaction with potential customers (Heinonen,