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• Explain How Economic And Cultural Factors Affect Smart Fortwo's Sales?

815 Words4 Pages

After reading this passage, I had learned how marketing management plays a major role in any organization. It's very important to know who your audience and to know what your audience expects your companies' product to meet their satisfaction. In this passage, this company called Smart fortwo were created by two ventures Mercedes and Swatch. Their product is an automobile and is designed as mini-SUV with 2 seats, it's nine feet short than their competitor, and have a great value of $14,000. Their main target audiences are baby boomers and retirees. Lori, the president of Zoomer Inc., believes that she can help Smart fortwo's sale. According to my research for this topic, I will explain which demographic segment that Lori should focus on and how they are different or similar and I will provide a different kind of psychographic profiles that zoomer or baby boomer may be. How would this company appeal to young families? How economic environment or ethnicity could impact the smart fortwo's sale? What type of global market countries should Lori market this company? If Lori's idea is to target zoomer, …show more content…

Smart fortwo uses recyclable materials and is made of energy efficient. These two features can greatly boost the country's economic. Recyclable materials improve the environment and the price of producing the product. I think ethnicity can impact the sale, according to the research. The researcher had found that ethnicity of people had chosen another brand other than choosing Mercedes in which smart fortwo was created by. Mercedes have been chosen between 30% to 37% compared to the highest percentage of other car brands such as BMW, Toyota, and Honda. I think based on culture and where they are from, people chose their most trusted brand more than others depending on where the brand was from. For example, Toyota is made from Japan and the researcher found that Asian people had chosen Toyota the

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