Advantage And Disadvantage Of Social Media

Part 2 (a)

Advantage

 Publicize – Using Social media to promote or telling other people around the world what goods and services provide by Groupon and Lelong.

 Communicate – Social media help e-business Company to communicate and make good relationship with their stakeholders.

 Enlarge market size – It can assistance your company to attract new customers by Social media (Facebook) and it may enlarge your company market size.

 Build company reputation – Social media may increase your company reputation and also build up your e-business brand.

 Find out what customer think of your company – by using Social media customer easy to know what business your company is running.

Disadvantage

 Rapid spread of the wrong kind of information of

Lelong provide total three types of language in the website which are Malay, Chinese and English so that enables different races in Malaysia to view this website while Groupon only have one main language which is English and it may lose potential customers who have less-educated in English. Both of the companies have facebook fans page and Twitter to follow the latest information or download application for iPhone and Android which allow tracking more discount and deal of the day. The payment systems of Groupon website are more choices than Lelong website and this bring convenience to the consumers because they no need worry about the payment problem. Groupon encrypt certain sensitive information such as credit card information by using Secure Socket Layer(SSL) technology. However, this technology cannot be guaranteed to be 100% secure because hackers exists everywhere. The management seek partner with companies to protect user’s personal data while Lelong use double secure and verification system to provide more secure and better compare than to Groupon. Users are required to verify their status and contact number in order to deal any transaction. Lelong also provides email verification and handphone verification to prevent fraud activity. The security and privacy policies of both

Nowadays, surfing of the social media is a must doing thing for the social in their daily living. It is able to increase the visibility of the company by using the social media. For example, social media able to let your customers and followers know what your business is doing. When the company is doing some great things, the followers of the company will share your business with their friends and family who also be interested in what you have offered. The more followers you have through your social media, the more exposure you can gain as people share your business with others. For example, Groupon and Lelong are using social media like Facebook help to promote their products and increase the visibility of the company. Besides that, by having the more followers, it will help the information of the company be easier to expose to other