Southwest Airlines is the world’s largest low-cost airline.  It is headquartered in Dallas, Texas. The US airline operates more than 3400 flights every day. It has nearly 46000 employees and services 93 destinations in 41 US states and abroad.  It was founded by Rollin King and Herb Kelleher in 1967 and its current CEO is Gary C. Kelly.
Southwest Airlines is best known for its operational excellence, specifically the “low cost carrier” (LCC) model. The globally admired attributes of LCC are as follows: 
1. One Plane model instead of many
2. Point-to-point route structure instead of hub-and-spoke model
3. Single class of service
4. No meals on flights
5. No assigned Seating
Core Competence and Competitive Strategy
In the …show more content…
Did not promote connecting services
• Savings in reduced taxi time, fewer gate holds and less in-air waiting time
• It doesn’t coordinate its services with other airlines
• Southwest maintains excellent customer satisfaction ratings, according to the Department of Transportation Southwest ranks number one (lowest number of complaints) of all US airlines for customer complaints.
• Southwest began adding Wi-Fi to its aircraft in the first quarter of 2010. 
Growth of Southwest Airlines
According to figure 2, since 1999 the airlines have seen ups and downs in their net income. But when we consider the linear trend line, it shows a downfall. 
How Southwest drives towards …show more content…
The second stage is where the candidates are supposed to have an one on one interview, where they evaluate the entire attitude of the candidate.
Customer Service role is one of the first job roles that they have to perform:
The ‘Positively Outrageous Service’ that is unique to Southwest is the result of the meticulous approach which creates the conditions where the employee feels that they belong to the organization.
There are also several aspects that play a very significant role like the operation of fleet that should consist of just one sort of plane.
As seen in Figure 5, the shift from 717’s and 737-700’s was crucial for the company as 737’s not only provide a longer range, but also crucially saves all the cost of the repairs and spares for the fleet and it’s also completely logical as it saves a lot for the company on backend process. 
Figure 6 shows the Southwest market capitalization that rose from 2007 to 2012, a remarkable 25% growth in revenues, which lead to a complete capitalization of the domestic industry of US aviation customers
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We can provide Delicious Fine Foods with multiple transportation options. We will be able to accommodate your needs with custom tailored solutions. Southwest Express Transport Solutions has the variable fleet to efficiently handle all your transportation needs, and by reading the information below you can see how our ideas stack up against the competition. Background and Goals Mr. Johnson, did you know that you are paying more for
Most student say that the professors give too much work. From my experience at southwest the professors don’t never explain the work out they just give it to you. And expect you to do it correctly, and don’t make no errors. Some students stop coming to southwest because people that picks them up doesn’t never be on time. Some people might have been pressured by their parents to come to southwest.
The competition between Air Canada, a traditional carrier, and West Jet, low cost carrier is rigorous in Canadian airline industry. Though Air Canada is Canada’s domestic and international airline and has dominant hold in the Canadian market, West jet is giving the airline tough competition with its effective price point, profitable routes with greater focus on domestic market. The rivalry competition is moderate to
Executive Summary JetBlue Airways is a company that applies innovative technologies to offer high quality travel services at a lower cost (Shrivastava, 2012). A SWOT analysis of JetBlue airlines shows that despite the numerous opportunities and strengths it has, it is exposed to threats and weaknesses that pose challenges in its operations. The threats include issues like strong competition from other airlines and the volatility of the fuel prices. JetBlue Airlines is relatively new to the market when compared to its major competitors such as the Southwest and Delta Airlines. Most of its strategies have worked to its benefit.
The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.
Delta airline was expanding its business into low-cost airline segment by launching new independent subsidiary by the name of Song. Song’s primary business model was to target women and the segment of business class people. In effect to reduce the cost, Song management decided to fly high load factor on the drag of 900 miles. Moreover, the company increased the number of
Answer: (a): Market segmentation is the first step in defining and selecting a target market to pursue and penetrate. Basically, market segmentation is the process of splitting up an overall market into two or more groups/classes of consumers. Each group of consumers is called as a market segment. Each group (or market segment) should be similar in terms of certain characteristics or product/ service needs. In business world, market segmentation is considered to be a most important tool in enabling marketers to better meet customer needs and requirements.
9. Environments Like any other Industry, the airline industry is also affected by changes in its external environment. King III (2009) highlights that leaders are not supposed to compromise the natural environment and the livelihood of future generations. Environmental Factors can also have a significant role to play in an airline industry; like in the case of Prof. McPherson we observe the bad weather reducing his time by 1 hour and thirty minutes. In light of the environmental factors that affect the airline industry this Study will focus on the traditional Political, Economic, Social, Technological, Environmental, and Legal Analysis, often referred to as the PESTEL Analysis.
1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).
The Agency Group Buys Nashville-Based Booking Company Two talent booking agencies have become one as of yesterday. The Agency Group (TAG), one of the world's leading live music booking agencies, recently acquired Nashville-based talent booking firm, The Bobby Roberts Company. As one of Nashville's respected boutique agencies, The Bobby Roberts Company represents about 30 country artists, including Blackjack Billy, Merle Haggard, John Anderson, Bobby Bare, BJ Thomas, Marty Stuart, Pam Tills, Lorrie Morgan, John Michael Montgomery, Chris Jansen and many more. BRC's 10-person staff will join The Agency Group with their respective clients. Founder Bobby Roberts will continue being involved in the booking agency's operations as a strategic consultant in Nashville.
Its promotion includes, but is not limited to, advertisements on television, online, and promoting other flights while you are currently onboard. On pricing it takes the low cost approach and tries to have lower fares than its competitors. Southwest is certainly expanding. I took it to Costa Rica a couple of years ago. As the company continues to grow it will be found in more and more places.
bargaining power of buyers in the industry is high due strong as low switching costs and plethora of options in the market. Now, e-ticketing has improved the chance and flexibility to search for different airlines companies leading to down word cost pulls and upward services push. Furthermore, it eases of switching between different airlines companies. Therefore, for airlines they need to keep customers in the fold by providing air miles system to gain customers' attention and retain them.
Objectives 3.1 Focus on airport resources and technology to improve on time flights, arrival, baggage handling. Caribbean Airlines objectives are to have a flowing routine, by allowing customers to check in their baggage at any time and remove the fixed time according to the customer’s flight. The customers can enjoy the freedom of having lunch with families without the hassle of dragging multiple bags behind them. Another objective would be to improvement of flights scheduled, meeting each and every customers boarding time and even arriving to their destinations before time 3.2 Continue to develop and deploy travel innovations Caribbean Airlines will focus on a more innovative aircraft interior, giving passengers more leg room and better
For instance, with the global financial crisis and later the Eurozone crisis, the number of travellers has significantly reduced due to economic hardships. This has affected the profit levels of the airline as well as slowed down its growth prospects. The airline also faces intense competition from other low cost airlines forcing it to extensively invest in product differentiation to counter the competition. This is an expensive