Summary: How Sickkids Use Social Media

253 Words2 Pages
How SickKids used social media to generate record donations, written by Susan Krashinsky is an informative article communicating to the general public on how SickKids managed to set a record in money raised for patients through the use of social media. The article focused on the power of social media and how it shifted statics towards more donations in a shorter period of time. With more and more people using social media, SickKids decided to place advertisements on Facebook, Twitter, YouTube, etc. of patients and kids suffering in the hospital with the hopes of raising awareness and money. It was a campaign and strategy that worked very well because it touched the heart of many with sad stories, what happened to the patient afterwards
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