Swot Analysis Of Lululemon

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Page 1 of 7 Alexis NanthanongMrs. PerezBusiness 101March 6, 2018Lululemon AthleticaLululemon Athletica is a Canadian athletic apparel retailer. Founded in 1998 in beautifulVancouver, Canada, lululemon is a technical athletic apparel company for yoga, running,training and most other sweaty pursuits. As a dynamic and growing global brand, the companyinvests in sustainable business and mindful practices to ensure highest ethical and businessstandards, and create value and positive impact for a healthy future and resilient brand.Thecompany makes a variety of types of athletic wear, including performance shirts, shorts, andpants, as well as lifestyle apparel and yoga accessories. They have a quality promise policyguaranteeing products that will serve you through fabric, performance, and craftsmanship. Thecompany was originally based in Canada, but has expanded to selling its products internationallyin both store fronts and via their online platform, lululemon.com. While the brand is known forits stylish and high-quality items, it is often criticized for being “cultish, faddish and overpriced.”The brand attempts to adopt a genuine, customer-education focus, but has been questioned as towhether it truly practices what it preaches. Key competitors include Athleta, Nike, and UnderArmour. Lululemon sells a wide variety of athletic wear ranging from tops, pants, shorts,sweaters, jackets and undergarments in addition to lifestyle items including hair accessories,bags, yoga mats and

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