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Swot Analysis Of Reebok

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REEBOK

Reebok is known for its quality footwear and apparels.It produces fitness, running and CrossFit sportswear, including apparel and footwear for sports and fitness enthusiasts. Reebok is Founded by JW Foster in England in 1895 and later expanded its network around the world. Currently, Reebok has been able to create an independent identity for a comfortable, stylish and unique fashion image. it became the subsidiary of Addidas in the year 2005 .Some of its competitors are Nike, Puma, and so on. The headquarters are located in Canton, Massachusetts, and recently the company has announced that it would be moving its headquarters location to Boston.

4P’s of marketing-
Product:
Reebok has its presence all over the world because of …show more content…

Reebok’s luxurious fabrics and technology blend to provide the customer with maximum comfort. For children, Reebok Junior was established to provide designer clothing for children with style and movement. Reebok junior offers all sort of sports accessories related to children.Reebok Classic offers two categories of apparel, footwear, and accessories that are a classic and new classic.For men, they provide a plethora of products like an assembled tank, running shorts ,sleek odour free T-shirt , jackets, polo shirts, and sportswear. In the area of women 's wear, they offer vests, shorts, T-shirts, training pants, sports tops and …show more content…

In the introduction to any new product, they keep low pricing policy, and as demand begins to rise they shift to regular pricing policy. This shows that the brand follows the market strategy of skimming policy when the brand introduced new products in the market, and they set a high price for their premium products.
As consumers start trusting the brand, the value-added pricing system is introduced, and this helps them to achieve fast revenue. The company always honours consumers loyalty by saying that quality of the product is the sole reason for the price hike.In many instances, Reebok has implemented an unusual destroyer pricing strategy to cope up with the growing popularity of its competitors like Puma and Nike. They either introduce sale season or set a meagre price that other companies can not match. This leads to an increase in their sales and a substantial increase in market

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