Before Ford created a cheaper, more affordable car for the American people, Charles Edgar Duryea had created a car only affordable for the wealthy, not many Americans were as fortunate to be able to buy a car and it was considered a luxury to have. When Ford created the Model T, it changed the way cars were priced. The American people now had more options of cars to choose from so companies in the automobile business had to lower their prices to compete. As in this quote (Jim Luke, par. 7) “ With his invention of the assembly line, it allowed other industries to adopt this idea and decrease their production costs.
Tesla Motors, Inc. addresses stakeholders’ interests through a company social responsibility strategy that focuses on property and environmental friendliness of automotive products. Such company responsibility efforts profit stakeholders, whereas additionally boosting the company’s corporate and whole image. Investing in socially accountable stocks could be a fashionable strategy these days that aims to search out firms with a balance between solid money returns and social smart. Tesla Motors fits this description, it's laborious to beat Tesla once it involves investment in socially accountable firms. The California-based automotive company manufactures and sells nearly zero-emissions cars, that cause less hurt to the surroundings than gas-powered vehicles, thereby creating it a "socially responsible" company.
Products and technology come and go, but “jobs” persist over time and companies integrated around a “job” can achieve market differentiation and prevent themselves from disruption. Jobs to be done have generally two dimensions which are functional and emotional/social. Generally, customers articulate their jobs to be done in light of these two dimensions. For example, if Tesla’s customers articulate their jobs to be done, it would probably be worded as “Help me to get a car which would be environmentally friendly, less costly in terms of energy consumption of which it is electricity, and cool in order myself to feel better while using it”. Of course, there might be more statements added in light of the characteristic of a job to done because it depends on each customers’ preferences.
(Chandler, 2013) Customers have greater access to products so they can choose between, for example, a cheap more polluting car and a more expensive non-polluting car. Also, there is more competition so Tesla needs to distinguish itself from other companies by focusing on CSR. An emerging force that may reshape CSR in the future might be climate change. In order to diminish climate change as much as possible, corporate social responisibility is very important. Companies should think about less polluting products and production processes for
This is related to the above mentioned main CSR focuses, but again, because it is a ‘recycled’ car, there is limited waste disposal through its production. It can also give a brief impression of the clean production process and (even though only very superficial) employer welfare (e.g good working conditions). Another beneficial thing to add in a campaign, could be a life cycle analysis. All in all, a good CSR (display) is very important when entering into the Scandinavian market, as it is comparatively highly valued by consumers. It shows the ‘doing good’ of the company which raises its image and at the same time prevents possible adverse
With a smaller need of gasoline, the mining of fossil fuels could be reduced thus preventing from the nonstop execution of our minerals. Besides, hybrid cars also can reduce current pollution as they emit less harmful and toxic gaseous from the exhaust. Miller(2004) claimed that hybrid cars also produce low sound which means less noise compared to the regular combustion engine cars. Engineers use electrical motors as they meant to work with a low sound. Moreover, in terms of energy, hybrid cars have higher efficiency compared to conventional and full electric cars as it uses kinetic energy from braking to form electric energy then, charging the battery simultaneously.
The economics of autonomous vehicles isn’t as clear cut as it seems. Todd Litman from Victoria Transport Policy Institute gives the expected benefits: reduced driver costs of using a taxi or bus, lower costs of roadways, better fuel efficiency, and supports vehicle sharing to reduce the total number of vehicle owners. Specifically, self-driving taxis or “micro-transit” services could become available to a lot of urban areas and would be cheaper. The drawback? There will be minimal luxury.
It also includes better products and services by remodeling of existing process and recombinative innovation (NESTA Report, July 2012). IV. China’s low cost disruptive innovation Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors (Clayton Christensen). The characteristic of disruptive innovation at least for the initial phase includes lower gross margins, smaller target markets and simpler products and services. Chinese are known for their low cost advantage throughout the world and is acting as a disruptor for other firms as they have changed the whole landscape of BOP market by their offerings.
With the had quarters located in Irving, Texas. Exxon Mobil is the largest descendant of john d Rockefeller’s standard oil company. It was formed 30th November 1999 Exxon (formerly standard oil company of new jersey) and Mobil (formerly the standard oil company of New York) merged together in 1999. It has a significant market presence in the following metropolitan areas such as: Atlanta, Baltimore, Birmingham, charlotte, Chicago, Dallas, Houston, Memphis, Nashville, New Orleans, New York metro (New Jersey), Philadelphia, Pittsburgh, Raleigh, Richmond, virgina, and Washington DC. The world's 8th largest company by revenue, ExxonMobil is also the fifth largest publicly traded company by market capitalization.