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Technology Acceptance Model Analysis

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2.5 Technology Acceptance Attitude: Usefulness and Ease of Use
Technology Acceptance Model (TAM) framework has been widely applied to many contexts and fields investigating the acceptance and adoption of new technology product and as well to various system studies. This includes the people’s interest in e-learning, acceptance of smartphone applications, the use of information technology, the use of internet banking, the use of mobile internet and many others. According to Stern, Royne, Stafford and Bienstock (2008), TAM model was used to measure the utility and usability that influenced a technology acceptance and also to anticipate the users’ adoption behaviors towards the new technology or system. TAM was validated as a vigorous and powerful …show more content…

The observation then was done by evaluating the relationships between perceived usefulness, perceived ease of use, attitude towards using, behavioral intentions to use and the actual use of mobile communication devices in Malaysia. The analysis demonstrated that both the user perceptions and attitudes have significant positive effects on behavioral intention and actual use of a smartphone for learning purposes. Undergraduate students’ attitude towards the use of the smartphones is influenced by the perceived usefulness and perceived ease of use of the smartphone with perceived usefulness having a more prominent impact compared to perceived ease of …show more content…

Malathi Letchumanan and Balakrishnan Muniandy (2013) used the TAM as the theoretical framework to capture users’ acceptance towards e-books technology among undergraduate mathematics students of Universiti Putra Malaysia (UPM). The results revealed that perceived ease of use significantly influenced the perceived usefulness whereby users prefer to use e-books only if when they are easy to use. Therefore, perceived ease of use is considered an important determinant in making e-books to be perceived as useful for learning and reference materials by the users. Once the user perceives e-books technology as easy to use, they will develop a positive attitude towards the use of e-books. Thus, perceived ease of use does affect the attitude towards the use of e-books. This result was in line with another previous studies conducted by Yusliza, Zikri, Mohd Salehuddin, Ermy Syaifuddin and Emmaliana Robert (2009) towards the e-library usage among students in a public university in Malaysia using TAM. This indicates that if users find that the technology is easy to use, they will be more willing to use it to improve the quality of their

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