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The Filipino Millennials

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Technological Factors 7A study was conducted by FEU on understanding the Filipino Millennials. Millennials are individuals born during 1980 onwards. Respondents were asked about their most-frequent activity. According to the findings of the study, the millennials’ most-frequent activity is internet-surfing. 70.6 percent of the respondents use the internet to connect with friends via social media applications while 60.9 percent use if for purposes of research. Since our target market will be composed of Millennials, the business must include a website or social media page so that the business will be accessible for our chosen market. Millennials are always connected to the internet across multiple devices at once, so we will have to adopt …show more content…

The use of camera-enabled devices allows more photos and videos to be accessible to the public. People can use social media sites such as Facebook, Instagram and Twitter to check out the latest trends from around the globe, connect with people, and conduct business transactions online. 8Facebook holds majority of the orders online among the other social media platforms, according to Shopify.com. Businesses can post their catalogue online so that their customer base will be updated on their new products. Economic Factors 9It is important to secure a source of clean water and electricity. Consider also the Marikina Faultline. The faultline crosses Loyola Grand Villas, an executive village near Katipunan Avenue. If we are to operate in the area, the structural integrity of our building should be strong enough to withstand tremors. This is to prevent the collapse of the commercial …show more content…

Opportunities to differentiate from global brands such as Starbucks and Costa Coffee will present itself as the economic uplift continues. Carm & Joe will use Cold Brew Coffee as a base product to serve the market. Legal Factors Food and Drug Administration 13The coffee retail business falls under the category of Food & Beverage. Carm & Joe will comply to all requirements prescribed by the Food and Drug Administration. The business will take measures to ensure that our business is safe for our customers. Here is the checklist of requirements for initial application for a license to operate a food establishment is listed below. Republic Act 10644 14Republic Act 10644 or “Go Negosyo Act” seeks to strengthen the micro, small and medium enterprises (MSMEs) to create more opportunities for Filipinos. The act was established to reduce poverty and promote the inclusive growth of the country. Here are some of its functions: 1. Business Registration

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