Unilever Company Case Study
CHAPTER 1: INTRODUCTION 1.1 Company Background Unilever is a British-Dutch multinational consumer goods company. Its products include food, beverages, cleaning agents and personal care products. It is the world 's third-largest consumer goods company measured by 2012 revenue. Unilever is the world 's largest producer of food spreads, such as margarine. One of the oldest multinational companies, its products are available in around 190 countries. Unilever owns over 400 brands, but focuses on 14 brands with sales of over 1 billion euros including Axe/Lynx, Dove, Omo, Becel/Flora, Heartbrand ice creams, Hellmann 's, Knorr, Lipton, Lux, Magnum, Rama, Rexona, Sunsilk, Surf. It is a dual-listed company consisting of Unilever N.V., based in …show more content…
Apart from black leaf teas (with the long-standing Lipton Yellow Label brand), the company also markets a large range of other varieties, both in leaf tea as well as ready-to-drink format. These include green teas, black flavoured teas, herbal teas, Lipton Linea (a "slimming tea") in Europe and Lipton Milk Tea in various Asian markets. Apart from Lipton Ice Tea, none of their products are available for retail in the UK, as only caterers are supplied. Other brands contributing to largest turnover include: 1. Lux 2. Omo 3. Rexona 4. Surf 5. Sunsilk 6. Magnum 1.6 List of competitors Unilever is ranked the 3rd largest fast moving consumer goods company in the world. Its main competitors are: 1. Procter and Gamble 2. Nestle 3. Beiersdorf 4. ConAgra 5. Danone 6. Henkel 7. Mars 8. Pepsico 9. Reckitt Benckiser 10. S. C. Johnson & Son CHAPTER 3: FUTURE PLANS The Unilever Sustainable Living Plan (USLP) was lauched in 2010. It’s Unileve’s blueprint for sustainable growth and is contributing to drive a profitable growth, innovation and cost savings. Unilever’s Sustainable Living Plan will result in three significant outcomes by 2020. 1. Unilever will help over more than a billion people to improve their lives and wellbeing 2. Unilever will will reduce its environmental impact by half through the making and use of its products 3. Unilever will sustainably source 100% of its agricultural raw
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