Walt Disney Company Mission Statement

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“The mission of the Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” (https://thewaltdisneycompany.com)

I believe Disney’s website does reflect the mission statement. As they state they are a widely diversified company that has developed numerous production, distribution, consumer products, publications, theme parks and resorts, media networks, and international brands. (https://thewaltdisneycompany.com/about/). With almost unlimited resources the company
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Disney tells stories in a way that are not only great but that have changed story telling at its roots. They tell stories that have a shared desire theme and suspend reality. This is what helps makes them so successful.

Staying relevant and making a great products helped them to differentiate their brand in a sea of competitors. Disney owns a company whose sole purpose is innovation, Walt Disney Imagineering. They blend the success of the storytelling with technology. (https://en.wikipedia.org/wiki/Walt_Disney_Imagineering). Another way Disney stays relevant is to put the consumer in charge. They asked for customer engagement, and did this by switching from a Customer Relationship Management model, to Customer Managed Relationships. (https://en.wikipedia.org/wiki/Walt_Disney_Imagineering)

One of the best ways to stay on top in both brand differentiation and being relevant is to create products and services people love. People all over the world love Disney and all that it entails. Other companies have also catapulted themselves into the love field through their products and services. For example people love Apple products, people love

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