Why Did Stella Artois Use The Ethos Mode Of Persuasion

The first image that appears on the screen as the commercial begins to commemorate is the name, Paul Harvey. Although one does not see Harvey, but rather hears his voice in the background, allows the viewer to really focus in on the message being

Logos and Pathos especially plays a very important role in getting this commercial out there. Being talked about in person and on social media. Because this commercial was so strange and funny it was not easily forgotten. Though there were so many other Super Bowl commercials this one really stands out among them all. PepsiCo really got creative on this one.

The commercial also represents a process/engineering that appeals to me: when an idea is simple effortless, (example – protected intersections), but behind the idea is complex. The fact that people would be willing to work so hard to bring some joy, something to appear effortless and thus fun. That elegance is what draws me to city planning. That someone decided to launch bouncy balls down the famously steep streets because they could (just for the hell of it). What you do not see are the months of planning and coordination that went in to making it look effortless. That in and of itself is

In the Sprite commercial ad, the author uses two of the three basic rhetorical appeals, ethos and pathos. Ethos is a tool used to persuade an audience by using credibility of an author or speaker. Within the commercial, Drake, an infamous Canadian born rapper is used due to his credibility. Because Drake is a world renown rapper, producer, and

A few rhetorical techniques were used to draw the viewer’s attention, one of them being repetition. The repetition of the phrase “puppy, monkey, baby” for numerous times helped stick with the audience. Additionally, it emphasizes the uniqueness of the drink and allows the reader to remember the catchy song. Symbolism, being another technique, was also present in the commercial, the symbol being the hybrid animal. The hybrid animal represents a hybrid drink containing three things that should not associate with each other but end up working well together. Understanding that symbolism greatly emphasizes the importance of the drink’s concept. Finally, pathos was another rhetorical technique where the ad appealed to the silliness of the intended audience.

The name of the company, Coca Cola, is considered ethos because has a history of credibility. Pathos is another important aspect of the ad where it appeals to its audience’s emotions by accessing a current situation in the United States and by promoting certain values like optimism, humanity, and unity. It shows various ways people enjoy their product and how it brings them together despite their cultural differences like riding horses, going to the movie theater with friends, going to the beach, dancing, spending time with family, etc. Last of all, logos is represented at the end of the commercial where the company’s logo and slogan are

Commercials. We all hate them. Television these days have more commercials than the actual show we are watching. But there is one day of the year that people look forward to commercials. It’s the day that the Super Bowl is on. Millions of people get together and have parties, gather around the television and see who is going to win the title. During halftime many commercials are played, many of them are hilarious and people talk about them for the next week. One commercial stood out to me in particular. In this paper, I will analyze a Budweiser commercial from a Super Bowl rhetorically. I will show how the authors use ethos, logos, and pathos to get a point across. The Budweiser commercial seems to be trying to put out the message to not drink

The one who is constantly finding the puppy and bringing him back home is the man (Budweiser Brasil). The same man is also shown always working hard (Budweiser Brasil). Even in the dark and rainy night he is still focused on getting the job done (Budweiser Brasil). This man is displayed wearing a hat with the Budweiser logo on it (Budweiser Brasil). Essentially this man is reflecting Budweiser. The message behind this clever use of ethos is that Budweiser is hardworking and reliable. It will always get the job done and will always bring the viewer back home. In this it is persuading the audience of its hard-working nature, and extreme reliability. If the audience is convinced of the promoter’s ethics and credibility they will feel less at risk and more secure in buying into the message of the advertisement in

This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere. The more I

The 2013 Budweiser Clydesdale commercial was the first time that people saw this new character as “the man”. When watching this ad, it is clear to see that the major focus was to grab the viewer’s attention by appealing to their sentimental emotions. The use of this advertisement during the super bowl gave Budweiser the recognition they would have otherwise never obtained. By using many rhetorical effects in their ad, the company was successful in grasping the audience’s attention and giving themselves a credible

Budweiser’s objective in this advertisement is for the consumer to purchase their product by watching a thirty second commercial. They use a nurturing tone for typical American adults. “Born The Hard Way,” commercial adequately prompted their viewers to buy their alcohol because they use effective rhetorical appeals, create a patriotic story, and Foweles’s Basic Appeals.

One of the commercials was on during the Superbowl, was the Tide commercial. In this commercial, they used well known people such as Jeffrey Tambor and Rob Gronkowski. The company Tide, used these people to "sell" their product to the audience. They made it funny with the commentary. Tide also used a very well known and common problem to get the audience to think that they need the certain product. When Tide made the commercial funny, it automatically becomes more memorable and easy to remember, even if you do not know who was in it. Tide also used a hashtag to make it more relatable. A hashtag is the pound sign and it is used to "tag" pictures that are posted to Instagram or some other social media site. The company

The advertisements for the Dos Equis attracts their audience with a different approach by showing the most interesting man in the world drink their beer. Most beer commercials boast about their great tasting or high quality beer, while Dos Equis uses a different method. In these advertisements it lists accomplishments of the most interesting man in the world, or actor Jonathan Goldsmith. Then near the end it shows him in a club setting surrounded by women and then he says "I don't always drink beer but when I do I prefer Dos Equis. Stay thirsty my friends." In this way the company promotes its beer by making it the preferable drink of the most interesting man in the world. The ad manipulates the viewer by appealing to humor, the ego, and sex.

Marketers tie in the logos appeal by using a simple yet logical catch phrase, “You’re not you when you’re hungry.” Everyone can relate to a moment where they have been so hungry that they became irritable; subsequently proving, it is common sense that hunger can alter a person’s behavior. Obviously, the timing for a commercial with this theme is perfect to broadcast during the Super Bowl considering, everyone is already talking about football which is the theme of the entire commercial. The creators of snickers appeal to the emotions of the audience in a comical way. For instance, Betty White is shown being attacked into the mud by middle aged man; she immediately gets up and participates in classic smack talk. The idea of an old lady playing football against a bunch of younger gentlemen is humorous and gets people talking about the clip which is every marketer’s primary goal. Lastly, the ethics appeal is appropriate, because two famous actors, Betty White and Abe Vigodo are featured. However, the makers of the promotion could have improved the effectiveness of celebrity placement considering, the audience might recognize these actors, it is likely that they would react more positively towards a famous individual who is flourishing and more relevant

The ESPN ad advertises Vince Wilfork, an NFL football player. The ad draws people in by displaying an exposed man on the cover, this endorsement represents athletes begin able to be comfortable in their own skin. The advertisement