Businesses have used this opportunity to promote their products and services on social media platforms. Social media allows for users to communicate with each other freely, which helps companies to understand what their customers want and provide a proactive approach to their needs (Farzana Parveen Tajudeen, 2017). There are major benefits of leveraging the power of social media to promote a brand. Brands can use social signals on these sites to boost reachability. The more people talk about a brand on social media websites, the more it will get referenced in other search engine sites, hence making it easier to find in a search (Google, n.d.).
Customers feel that the business organization encompasses them as key stakeholders and their opinion matters. The participation of many companies has been triggered; large, medium-sized and small companies participation on various social media platforms. The one-on-one conversations create an image of professionalism and trustworthiness of a company. Active and responsible participation of a company in social media boosts its publicity and creates customer satisfaction. Every company objective entails quality of service and ensuring maintenance of customer loyalty in the best way
Advantages: Compelling and relevant content will grab the attention of potential customers and increase brand visibility. An organization can respond almost instantly to industry developments and become heard in your field. It can be much cheaper than traditional advertising and promotional activities. Social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales. An organization can deliver improved customer service and respond effectively to
So if your company is to use social media, you can start that conversation and get your product or service out there within the open. Overall as stated, it is a much better customer to buisness relationship that otherwise you couldn't have neccisarily without incorperating something like a blog into your
Besides, Facebook can be mentioned as a popular and fashionable tool nowadays. Since targeted customers are employees who may rarely spend time watching advertisements on TV or listening to radio but Facebook, Facebook is a tool for them to check others buyers’ review before making purchase decision. Facebook can also help Croove to expand its reputation to non-targeted customers. Furthermore, this channel is low-cost and easy to access that implies the ‘Word-of-mouth’ driven sales which guarantees a significant boost for the campaign. According to Tomse and Snoj (2014), buyers who interact with messages through social media channel tend to have more positive attitude towards the product than other traditional
It not only helps us connect us with our friends and acquaintances within the circle but also helps us in connecting with the world easily. Facebook has delivered in being a platform to connect with people easily by letting them know what you are doing or where you are and even talk about your mood. All of these features make one know about another even without their physical presence. Social media helps in businesses too. Traditional marketing has turned obsolete and replaced by social media therefore enabling them to connect with their target customers easily with a low cost.
The companies who own the websites control the messages and information exchanges (Huang & Benyoucef, 2013). Finally, regarding system interaction, social commerce offers a more social, interactive, and collaborative online experience, whereas e-commerce provides merely one-way browsing; that is, information from customers is rarely sent back to businesses, which can be later used to support customers' problem solving and decision making (Huang et al., 2012). Most importantly, social media actually enhance the networked value creation by customers because the collective outcomes produced from online customers are usually better (Kaplan & Haenlein, 2010). Social media and social commerce demand new issues and the development of new theories may be one of the most challenging areas of information systems (IS) in the coming decade (Liang & Turban, 2011). In this special issue, we focus on examining the impact of social media and social commerce research from a multi-disciplinary
Lastly, the author enumerated the advantages and benefits of using social media as a marketing tool. The advantages of using social media includes inexpensive marketing, brand-effectiveness, easy customer acquisition, direct customer interaction, and increase of sales and leads. Inexpensive marketing through social media allows the company to save money, time, and effort. It also gives businesses more exposure. Branding can
Jiraa Pitakpohntrakul 210210008 SOC299 Social Media Social media is a term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. Some examples include Facebook, YouTube, and other sites that have content based on user participation and user-generated content. They are addictive and are use all over the world in today 's society. Social media benefit our quality life in many ways. Like for me, social media has help me make a million income from selling a product online.
Business can get some feedback from customers through the mobile app. Hence, it can help business to improve sales more quickly. Businesses also can provide their customer with the best experience and let their customer to decide whether they want to buy your products or services. Business have to provide some information and knowledge of the product. In addition, mobile app