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Air Jordan Research Paper

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Nike is the best brand because they own jordan, have the best style, and is athletically supported worldwide. You will see nike everywhere from the united states to China. Competitors such as Adidas, Under Armour, and Puma don’t even compare to Nike's sales. Jordan is one of the most hyped up brands ever. All the competitors to Nike is just creating more competition, and all this competition is leading to better products. The swoosh is the most iconic logo ever, Your grandmother most likely has some nike shoes or apparel in her closet. Nike apparel is cheap and looks good on anyone. Jordan is also one of the biggest brands out right now. (Business Insider)
Air Jordan is a brand of basketball footwear and athletic clothing produced by nike. Air Jordan is the most hyped up shoes you can find. People camp out for days just for a chance of getting a pair of Jordans. Mike is considered by almost everyone the best nba player ever, so of course when they created him a shoe they were going to sale. Jordan brand alone is worth 1.31 billion dollars. They obviously are doing something right. Nike already makes so many amazing products and jordan just adds on to the empire that Nike has made, and that empire has alot of products to offer. (Forbes)
Nike has some …show more content…

The biggest brand behind Nike is Adidas and Adidas is majorly focusing on Soccer & Tennis and Americans just don’t connect with those sports as much. Nike also has a on field contract with the NFL. If you have ever tried to buy a NFL jersey with the nike symbol you would know that they are very expensive and that just shows what influence nike has on the apparel in the NFL. Then on top of the jerseys being expensive you can get Nike Elite Jerseys and those are even more expensive going for about 300 dollars a jersey, they look the same as the ones the players use. A Lot of the players also wear nike cleats and nike shoes off the field. (Business

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