Amazon.com is a fortune 500 e-commerce company based in Seattle, WA. Amazon was one of the first big companies to sell goods over the internet. The company was founded by Jeff Bezos in 1994, and launched in 1995. They started out as an online bookstore and then quickly diversified by adding others items, such as VHS tapes and DVDs, Music CDs, software, video games, electronic,MP3s,clothing,furniture,toys and even food items.
When amazon first launched in 1995 as a website that only sold books, founder Jeff Bezos had a vision for the company’s explosive growth and e-commerce domination. He knew from the very beginning that he wanted Amazon to be “an everything store”.
Amazon is one of the more innovations of online retailers, and has experienced
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in India, the third largest e commerce market in the world. Amazon India was launched in June 2013. Since foreign e-commerce companies were not allowed to allowed to hold their own inventory and sell directly to consumers in India, Amazon launched its marketplace model which enabled third party sellers to trade their products.
Since it was launched in India Amazon has built up one of the biggest online product ranges in the country. The case discusses the strategies Amazon India adopted to win over the Indian market. However, some analysis felt that amazon had made a big strategic mistake in trying to crack yet another emerging market after its fiasco in China and Brazil.
The case is structured to achieve the following teaching objectives
Understand the e-commerce market of an emerging country.
Evaluate the entry and expansion strategy of amazon India.
Analyze the challenges Amazon India faces in winning over this key emerging market.
Explore strategies that Amazon India could adopt to overcome these challenges and become the leading e-commerce company in India
Study and assess the issues and challenges of running an e-commerce company in India
Amazon Competing in an Emerging Market
Contents of the
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The company also launched “easy ship” which would allow sellers to select a product to be picked up and shipped by Amazon .The service would also include cash on delivery for these sellers orders.
SWOT Analysis
Strengths
A brand well respected for prices and customer convenience.
Online trading company that has come through the recession relatively well.
Accumulated technological expertise in retailing and customer management technology.
Weaknesses
Amazons net margin has been positive, but no matter than many bricks and mortar retailers
Amazons self-publishing facilities will change the publishing industry business model, but the beneficiary may not be Amazon.
Opportunities
Amazon is poised to exploit the shift to cloud and other third party services.
Amazons kindle, which has made eBooks respectable has conquered only a small part of the publishing industry.
Threats
Amazon web services face competition from established providers: Dell, Microsoft and Google.
Merchant services are in competition with a host of internet payment service providers located across the
In today’s market, Walmart and Target are two of the top competing companies within the market system. According to Loudenback and Lee (2015) research on Walmart and Target stated, “We just released a list of the 50 most powerful companies in America, and Walmart came out on top as the most powerful company in the nation with Target a close second”. Walmart was founded 60 years after Target was founded. The two companies have found different ways and techniques to stay a top of their competitors. Within my SWOT analysis, I plan on pointing out each company’s strengths, weaknesses, opportunities, and threats.
Introduction Zappos is an online shoe retailer that started its business in the year 1999. The company later expanded and increased the variety of the products of its business by adding clothing, beauty products, and housewares. The Zappos Customer Loyalty Team Case Study emphasizes on the customer service department and the initial focus the drop ship method. The company also created a brick and mortar storefront to expand the business from online only and increase sales. The management of Zappos took an innovative approach to earn their required return on investment.
Amazon was by far the greatest e-commerce performer in terms of revenue in 2013 as reported by (Wireless News, 2014). One of the company’s many accolades is that it has the seventh most visited website in the world (alexa, 2015). Compared to its competitors, meaning companies that are offering similar services, it is number one. The position occupied by Amazon in the market warrants a study of the company and its businesses model.
A swot analysis is an analytical tool whereby the positive and negative internal and external aspects of a company or entrepreneur are analysed. RIHANNA’S STRENGHTS: A strength is an internal positive factor that can benefit a company or an entrepreneur. Rihanna has an enormous fan base which will benefit her as it will ensure the continued and unconditional support which means that her profits will be continual.
They are the prominent general retail stores with a physical presence. Both of these retailers have emerged as e-commerce centric due to the early adoption of e-commerce strategies. However, even those retail chains proved to be of no use to generate a tight competition with Amazon. In the long run, the growth of the e-commerce versions of these supply chains can pose a threat to Amazon. (Wahba, Phil) Advantages for an Amazon Customer Amazon adds value for money for the customer.
Process and tools Target Corporation uses tolls and process for product safety and quality assurance. The company assesses a program for risk –based product safety and quality at every stage in the product life cycle, from development through the life of brand product. Target global team implement a program across 36 countries and 2228 factories producing target product, during the process will require independent third-party testing to validate safety and quality before the guests purchase product. the vendor in the company are expected to employ best practices, including clearly defined and well-documented manufacturing and quality processes including staff training , and record keeping. What does the TC required to do the job?
A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making. Explained S.W.O.T. Analysis: a) Strengths Caterpillar Inc. holds a very strong brand image worldwide that directly associates it with high quality products that they provide. In 2014, Caterpillar ranked as the number one brand in heavy equipment followed by a strong competitor,
Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018).
Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).
This situation in turn created a service differentiation for the company compared to its other competitors. First, the Amazon.com website has an attractive and customer-friendly interface. Fast and reliable delivery which allow the customers to receive their order within the same day in specific area has also been an incredible feature of the company. A no-nonsense returns policy is being implemented, too. To assist the customers in choosing their order, purchase suggestions based on their previous purchases and webpage viewing are given.
Due to this, the portal is known to have specific days where they give massive discounts to their buyers. Competitors The giant companies that want to disrupt Amazon Amazon isn’t under attack from just start-ups, though. There are big companies with deep
Walmart, Amazon, and EBay 1. Analyse each of these companies using the value chain and competitive forces models. The value chain model of Amazon in itself is internally and operationally the best that adds value and maintains competitive advantage. The primary activities include Inbound logistics for example quality control, receiving, raw materials, control and supply schedules; Operations for example packaging , maintenance, quality control; Outbound Logistics for example
SWOT Analysis Husqvarna For all kinds of decisions and situations firms consider SWOT analysis to be the most useful tool. SWOT is a contraction used for Strengths, Weaknesses, Opportunities, and Threats. This analytical tool is perfect when companies want to analyze, plan or evaluate a new proposal, its competitors or develop a new product. Through SWOT, analysis companies not only view options for their business positively and negatively but can also decide upon the way to convert their weaknesses into strengths.
Not only this, great offers and discount coupons are available while shopping on these online retail markets. VARIETY OF PRODUCTS Get all sorts of national and international products without even moving an inch. This is great! Isn’t it? A Chanel’s perfume bottle which is made in Europe will be easily available in any part of India.
SWOT's primary objective is to help organizations develop a full awareness of all the factors involved in a decision (Bonnie Taylor, n.d). Strengths The strength of the Pensonic Holdings Berhad is provided affordable price for locals which are Malaysian.